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About the Role

The Buyer, Audio & Video is responsible for executing, managing, and optimizing audio and video media campaigns across various platforms. This role translates media strategies into effective media buys, ensuring accurate activation, efficient delivery, and optimization to meet client objectives.

Responsibilities

• Executes and manages audio and video media buys across TV, Radio, Connected TV (CTV), Streaming Audio, Podcasts, and Online Video (OLV).
• Develops and evaluates media recommendations, tactical plans, and buying approaches that align with client objectives and budget requirements.
• Leads negotiations with media vendors to secure competitive pricing, added value opportunities, preferred inventory, and optimal campaign delivery.
• Maintains strong relationships with media partners and leverages those relationships to maximize client value and campaign performance.
• Coordinates campaign activation, implementation, trafficking requirements, and ongoing maintenance with internal teams and external partners.
• Monitors campaign pacing, delivery, audience performance, ratings, and inventory utilization to ensure objectives are achieved.
• Identifies optimization opportunities and makes data-driven recommendations to improve campaign performance against client KPIs.
• Conducts audience, market, competitive, and media consumption research to support buying decisions and media recommendations.
• Reviews post-buy analyses, performance reports, and key campaign metrics, providing actionable insights and recommendations.
• Supports client reporting by developing clear, concise, and compelling commentary on campaign results and optimization strategies.
• Manages buy authorizations, revisions, approvals, and documentation throughout the campaign lifecycle.
• Collaborates with Media Operations and Finance teams to ensure accurate budget management, billing, reconciliations, and financial tracking.
• Maintains accurate media buy information within planning and buying systems.
• Supports planning teams with marketplace intelligence, new opportunities, industry trends, and vendor capabilities.
• Participates in client meetings, internal presentations, and media partner discussions as required.

Requirements

• Post-secondary degree or diploma in Media, Advertising, Marketing, Business Administration, Communications, or a related field.
• 2–4 years of media buying, media planning, media operations, or related advertising experience.
• Experience managing audio and video campaigns across broadcast, streaming, digital video, and audio platforms.
• Strong understanding of television, radio, online video, connected TV, streaming audio, and media marketplace dynamics.
• Advanced Microsoft Office skills, particularly Excel (Pivot Tables, VLOOKUP/XLOOKUP, data analysis), PowerPoint, and Outlook.
• Strong analytical, negotiation, and problem-solving skills.
• Excellent written, verbal, and presentation communication skills.
• Ability to work effectively with cross-functional teams and multiple stakeholders.
• Experience with broadcast and media industry tools such as Lens, InfoSys, DDS, AdTraq, Numeris, and related planning/buying platforms is considered a strong asset.

Skills

• Media Buying
• Media Planning
• Media Operations
• Audio and Video Campaign Management
• Broadcast Media
• Streaming Media
• Digital Video
• Audio Platforms
• Television
• Radio
• Online Video
• Connected TV
• Streaming Audio
• Podcasts
• Microsoft Excel
• Microsoft PowerPoint
• Microsoft Outlook
• Analytical Skills
• Negotiation Skills
• Problem-Solving Skills
• Communication Skills
• Cross-functional Collaboration
• Stakeholder Management
• Media Buying Systems
• Marketplace Intelligence

Location

• Toronto

Work Type

• Full time
• Permanent

Experience Level

• 2-4 years

Education Level

• Post-secondary degree or diploma in Media, Advertising, Marketing, Business Administration, Communications, or a related field.

Salary/Compensations

• $50k-55k

Benefits

• Medical
• Dental
• RRSP
• Paid time off

About the Company

• For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences.
• Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.
• Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.
• Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
• Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

Equal Opportunity

• We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results.
• We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.
• We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best.
• If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.