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About the Role

The Product Manager, Growth is a data-driven product manager with proven digital experience in driving Acquisition and Retention initiatives. This role will be responsible for the execution and optimization of features within business critical flows of our core applications and AB testing platform, including purchase flow optimization, marketing technology improvements, and user lifecycle development. You will act as the organization’s subject matter expert and primary owner for the end-to-end performance and configuration of these critical user journeys, supporting internal and external teams. You will generate ideas, test assumptions, and productionalize winning tests that boost STARZ acquisition or decrease churn rates, working closely with Marketing, Design, Insight and Analytics, and Product/Engineering teams.

Responsibilities

• Devise, launch, test and optimize sign up, renewal, and retention projects across all STARZ applications
• Drive the development of tools that improve the efficiencies of Paid Acquisition teams
• Deliver value add integrations and optimizations to improve our top-line business metrics
• Surface and enable strategic partners who can help accelerate our growth
• Execute on an existing roadmap while prioritizing the most impactful features
• Collaborate with Product, UX, Engineering, and Insights and Analytics to deliver products that deliver value additive experiences that decrease costs and improve revenue
• Interface with individuals at all levels within the organization, from your peers to top executives

Requirements

• 3+ years of experience in an engineering/product role preferably in the OTT space
• Familiarity with analytics and data platforms such as Tableau, Google Analytics, and/or SQL
• Experience working with teams across organization including engineering, design, and marketing
• Proven ability to set, measure, and iterate on KPIs and secondary metrics
• Strong analytical skills and proficiency in AB/multivariate testing with an ability to effectively turn reporting and analysis into insights and strategies
• Seasoned in managing timelines, delivery, dependencies, communication across teams
• Comfortable in a data-driven business environment and able to pivot readily based on real-time data
• Extensive experience with sign up and cancel workflows
• Relentlessly innovate on behalf of internal and external customers
• Actively participate in a strong culture of rapid experimentation, measurement, and iteration

Skills

• Tableau
• Google Analytics
• SQL
• MarTech solutions
• AB/multivariate testing
• Positive, people-oriented, and energetic attitude

Location

• Remote

Work Type

• Full-time

Experience Level

• 3+ years

Salary/Compensations

• $120,000 - $140,000

Benefits

• Full Coverage – Medical, Vision, and Dental
• Annual discretionary bonus and merit increase
• Generous sick days, vacation days, holidays, and wellness days
• 401(k) company matching
• Tuition Reimbursement (up to graduate degree)

About the Company

• STARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television.
• STARZ offers a robust programming mix for discerning adult audiences, including boundary-breaking originals and an expansive lineup of blockbuster movies, and is embodied by its brand positioning “We’re All Adults Here.”
• Complementary to any platform or service, STARZ is available across a wide range of digital OTT platforms and multichannel video distributors and is a bundling partner of choice.
• STARZ is powered by an industry-leading advanced technology, data analytics and digital infrastructure and the highly rated and first-of-its-kind STARZ app.
• STARZ is available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies.
• In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.

Equal Opportunity

• Starz is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws.
• Starz will provide reasonable accommodations for qualified individuals with disabilities.
• Starz will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.