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About the Role

The AVP Luxury Marketing will lead client marketing relationship management, partnering with clients and cross-functional teams to develop growth strategies, drive volume and client penetration, and measure marketing effectiveness. This role focuses on developing and managing B2C campaigns across all channels with a strong emphasis on digital to reach consumers and drive growth outside of physical stores. The position contributes to the market/brand strategy for the Luxury Markets portfolio and the acquisition/retention of retailers into Synchrony Financial branded programs.

Responsibilities

Assess select client needs, business goals, and opportunities.
Create and execute a growth plan aligned with client business strategies.
Utilize SYF consumer and competitive data analysis to develop consumer value propositions, including promotional financing, rewards programs, and segmentation.
Consult with clients on digital best practices to integrate financing into their website strategies and digital marketing channels.
Drive industry digital strategy and partner with digital teams to execute communication strategies (SEO, SEM, email, social media).
Develop compelling in-store signage with clients to drive acquisition and credit penetration.
Drive and communicate key metrics pertaining to client portfolio performance (sales, new accounts, repeat purchase percentage, consumer email enrollment, digital engagement, penetration, and return).
Create, build, and maintain collaborative partnerships with sales, risk, finance, digital, legal, compliance, and operations teams.
Manage and oversee a marketing budget and measure effectiveness.
Utilize SYF tools to optimize marketing investments for business growth.
Manage projects through the Workfront / Cosmos project management tool.
Perform other duties and/or special projects as assigned.

Requirements

Bachelor's degree or a high school diploma/GED with 8 years of marketing experience.
A minimum of 5 years of marketing experience.
Understanding of marketing metrics, including marketing ROI and profit/loss analysis.
Ability and flexibility to travel for business as required.
Must be 18 years or older.
Must have a high school diploma or equivalent.
Must be willing to take a drug test, submit to a background investigation and submit fingerprints.
Must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
Legal authorization to work in the U.S. is required.
Will not sponsor individuals for employment visas, now or in the future.

Skills

Excel / SAS experience
Financial / P&L knowledge
Credit card or other financial services marketing experience

Location

Remote
Hybrid
Onsite

Work Type

Full-time

Experience Level

AVP
Grade/Level: 11

Education Level

Bachelor's degree
High school diploma/GED
MBA preferred

Salary/Compensations

90,000.00 - 155,000.00 USD Annual
Eligible for an annual bonus based on individual and company performance.
Salaries are adjusted according to market in CA, NY Metro and Seattle.

Benefits

Flexibility to work from home near one of our Hubs or come into one of our offices.
Required to commute to nearest Hub (virtual or physical) for in-person engagement activities.

About the Company

Synchrony is a premier consumer financial services company delivering customized financing programs across key industries including retail, health, auto, travel and home, along with award-winning consumer banking products.
With more than $139 billion in sales financed and 68.5 million active accounts, Synchrony brings deep industry expertise, actionable data insights, innovative solutions and differentiated digital experiences to improve the success of every business we serve and the quality of each life we touch.
Our financial expertise spans key product areas, including apparel, electronics and appliances, home furnishings, automotive, power products and sports, jewelry and luxury, other retail, elective healthcare procedures and services, and more.
Our investments in technology across multiple platforms—in-store, online and mobile—allow us to engage consumers when and where they want.
Our programs and tools strengthen the relationship between our business partners and their customers, driving growth and opportunity across the board.
We're proud to have an award-winning culture for all.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice: Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.
If you need special accommodations, please call our Career Support Line at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.