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About the Role

The AVP Luxury Marketing will lead client marketing relationship management, partnering with clients and cross-functional teams to develop growth strategies, drive volume and client penetration, and measure marketing effectiveness. A strong digital channel focus is critical for reaching consumers and driving growth beyond physical store sales. This role contributes to the market/brand strategy for the Luxury Markets portfolio and the acquisition/retention of retailers into Synchrony Financial branded programs.

Responsibilities

Assess select client needs, business goals, and opportunities.
Create and execute a growth plan aligned with client business strategies.
Utilize SYF consumer and competitive data analysis to develop consumer value propositions, including promotional financing, rewards programs, special discounts, and segmentation.
Consult with clients on digital best practices to integrate financing into website strategies and digital marketing channels.
Drive industry digital strategy and partner with digital teams to execute communication strategies (SEO, SEM, email, social media).
Develop compelling in-store signage with clients to drive acquisition and credit penetration.
Drive and communicate key metrics pertaining to client portfolio performance (sales, new accounts, repeat purchase percentage, consumer email enrollment, digital engagement, penetration, and return).
Create, build, and maintain collaborative partnerships with sales, risk, finance, digital, legal, compliance, and operations teams.
Manage and oversee a marketing budget and measure effectiveness.
Utilize SYF tools to optimize marketing investments for business growth, consistent with the SYF brand.
Manage projects through the Workfront / Cosmos (marketing project management) tool.
Perform other duties and/or special projects as assigned.

Requirements

Bachelor's degree or a high school diploma/GED with 8 years of marketing experience.
A minimum of 5 years of marketing experience.
Understanding of marketing metrics, including marketing ROI and profit/loss analysis.
Ability and flexibility to travel for business as required.
You must be 18 years or older.
You must have a high school diploma or equivalent.
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process.
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.
Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.
Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.
All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required.
We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Skills

Excel / SAS experience
Knowledge of reporting systems
Financial / P&L knowledge
Ability to drive business results--executes against plan and delivers
Ability to influence across all levels of organization
Credit card or other financial services marketing experience
Collaborative team player with ability to influence across all levels of organization
Analytical skills (segmentation, targeting, ROI prioritization)
Excellent verbal and written communication and presentation skills
Ability to interact effectively with key clients and sales teams
Ability to manage multiple projects/initiatives simultaneously

Location

Near one of our Hubs

Work Type

Work from home
In office
Hybrid

Experience Level

5 years of marketing experience
MBA preferred

Education Level

Bachelor's degree
High school diploma/GED

Salary/Compensations

90,000.00 - 155,000.00 USD Annual
Eligible for an annual bonus based on individual and company performance.

Benefits

Flexibility
Support and encouragement at all levels of the organization
Tools and technology to grow your career

About the Company

We’re on a mission to build a future where every ambition is within reach.
We’re doing this by creating financial and technology solutions that move people forward.
When you join us, whether you work in an office or from your home, you’ll experience support and encouragement at all levels of the organization— you’ll be provided with the tools and technology to grow your career here.
We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
We’re proud to have an award-winning culture for all.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued.
Together, we’re building a future where we can all belong, connect, and turn ideals into action.
More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony.
Reasonable Accommodation Notice: Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities.
Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.
Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation.
We can be reached at 1-866-301-5627.
Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time