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About the Role

You will play a crucial role in building a new strategic marketing function, developing a shared understanding of markets, audiences, and product value to ensure marketing campaigns are customer-centric.

Responsibilities

• Act as a bridge between marketing and product managers to translate product knowledge into audience-led marketing direction.
• Own and maintain the marketing team’s persona knowledge base including buyer, customer, and end-user personas.
• Develop clear value propositions and messaging by turning technical features into audience-relevant benefits.
• Collaborate with product managers to shape propositions for new ranges and go-to-market efforts.
• Conduct market and competitor research to size opportunities and ground positioning in evidence.
• Establish and shape the route to market for new products and ranges.
• Manage end-to-end product launches applying structured launch principles.
• Lead the product-briefing discipline for new go-to-market products.
• Partner with the Campaign Manager to ensure campaign alignment with target audiences.
• Build and share a deep understanding of markets, segments, and product use cases.
• Support dedicated marketing focus for Integral Memory, including configurator launches.
• Collaborate with sales and content teams to ground messaging in customer needs.
• Manage stakeholders across product, sales, and e-commerce to align priorities.
• Contribute to the development and ways of working for the strategic marketing function.
• Utilize AI tools responsibly to accelerate persona, market, and proposition research.

Requirements

• Evidence of career or educational development through a degree, professional qualification, or practical experience.
• At least 4 years of experience in a product marketing role.
• Experience with technical hard products or non-food FMCG products.
• Proven track record of developing personas, value propositions, and go-to-market messaging.
• Ability to translate technical product knowledge into benefit-led marketing direction.
• Practical experience in market research and competitor analysis.
• Understanding of route-to-market mechanics and product launch principles.
• Experience managing stakeholders with competing priorities.
• Data-driven approach to building personas and propositions.
• Experience supporting B2B and B2C campaigns and launches.
• Commercial mindset focused on connecting work to revenue opportunities.
• Excellent communication and collaboration skills.
• Structured, organized approach with strong project management skills.
• Competency with AI tools for research and insight generation.

Skills

• Product Marketing
• Market Research
• Competitor Analysis
• Persona Development
• Value Proposition Development
• Go-to-Market Strategy
• Stakeholder Management
• Project Management
• AI Tool Proficiency
• B2B Marketing
• B2C Marketing

Location

• London, UK

Work Type

• Full-time

Experience Level

• At least 4 years of experience

Education Level

• Relevant degree or professional marketing qualification

About the Company

• Integral Memory PLC is a long-established, fast-growing company founded in the UK over 35 years ago.
• Operates with offices in London and Europe.
• Products are sold in more than 50 countries worldwide.
• Mid-size, financially secure business with a collaborative and friendly culture.
• Strong history of internal career progression.
• Integral Memory Division focuses on data storage solutions.
• Integral LED Lighting Division provides innovative lighting solutions for industrial and residential spaces.