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About the Role

The Director of Multichannel Marketing manages the strategy, execution, and optimization of channel marketing strategy, with a focus on email and social media marketing programs. This role is a critical driver of CNA's brand presence and business growth, building scalable, data-informed campaigns that reach our audiences across the full lifecycle.

Responsibilities

• Oversee the development and optimization of external communications across email, social media, paid/earned channels, and external campaigns, ensuring a consistent brand voice across all touchpoints.
• Manages CNA’s end-to-end email marketing strategy, including audience segmentation, campaign design, content development, and performance optimization to increase engagement and conversion.
• Advances CNA’s social media strategy across paid, organic, and employee advocacy programs, driving increased visibility, engagement, and brand advocacy while enabling targeted business unit activation.
• Champion a culture of testing and iteration, building a structured A/B and multivariate testing cadence and striving to grow and continuously improve our channel strategy.
• Manages agency partners and vendor relationships to ensure scalable, high-quality, and cost-effective execution across external communications initiatives.
• Owns the toolset for email and social channels, serving as the internal subject matter expert and primary admin for Adobe Marketo Engage (Marketo), Litmus, Zerobounce, Hootsuite, and LinkedIn Campaign Manager.
• Define KPIs and reporting frameworks for external communications, leveraging data and insights to continuously optimize performance and demonstrate impact across channels.
• Partner with Marketing Operations and Technology to maintain clean data flows between Marketo and the CRM (Salesforce preferred), ensuring contact record integrity and compliant data use.
• Leverage web analytics tools to track campaign attribution, landing page conversion, and multichannel touchpoint data.
• Evaluate and recommend new tools and technologies that improve workflow efficiency, personalization capabilities, or measurement maturity.

Requirements

• Deep understanding of email marketing regulatory landscape.
• Extensive hands-on experience with marketing automation platforms (e.g., Marketo), including segmentation, campaign management, and performance tracking.
• Deep expertise across paid, owned, and earned media, including social, email and digital channels within a B2B environment.
• Collaborate closely with business-facing marketers, creative leadership, and the external agency to integrate multichannel programs into broader campaign plans.
• Present channel strategy, performance results, and investment recommendations to senior marketing leaders and internal stakeholders.
• Experience establishing KPIs, analyzing performance metrics, and using insights to refine strategies and improve outcomes.
• Demonstrated success managing complex, cross-functional initiatives with multiple stakeholders, deadlines, and dependencies.
• Experience leading external partners to deliver high-quality, scalable outcomes while managing budgets effectively.
• Hands-on experience with a CRM platform, Salesforce preferred and a clear understanding of the Marketo-CRM data relationship.
• Demonstrated experience with Litmus or equivalent email testing/deliverability tools.
• Experience with Google Tag Manager for marketing tracking and attribution.

Skills

• Email marketing
• Social media marketing
• B2B marketing automation
• Marketing analytics
• Adobe Marketo Engage (Marketo)
• Litmus
• Zerobounce
• Hootsuite
• LinkedIn Campaign Manager
• Salesforce
• Google Tag Manager

Location

• Hybrid

Work Type

• Hybrid
• Full-time

Experience Level

• 7–10 years of progressive B2B marketing experience
• At least 4 years owning email and/or social media strategy at a program or channel level

Education Level

• Bachelor’s degree in Marketing, Communications, Business, Journalism, Digital Marketing or related field/discipline or equivalent experience.

Salary/Compensations

• $97,000 to $189,000 annually

Benefits

• Comprehensive and competitive benefits package to help our employees – and their family members – achieve their physical, financial, emotional and social wellbeing goals.

About the Company

• At CNA, we strive to create a culture in which people know they matter and are part of something important, ensuring the abilities of all employees are used to their fullest potential.
• CNA utilizes AI-enabled technology during the recruiting process.
• CNA is committed to providing reasonable accommodations to qualified individuals with disabilities in the recruitment process.
• At CNA, we are focused on success, individually and collectively.
• We pride ourselves on promoting a culture that challenges and engages people.
• We strive to connect people, departments and business areas, to function as a team, and to serve our customers and communities with professionalism and respect.
• Our dedication to employee engagement, continuous learning and the open exchange of ideas is the cornerstone of our business.
• These ideals, combined with our focus on the customer, enable us to explore new market opportunities and build on our success.
• Our values, culture and financial strength are what differentiates us from other employers and make CNA the place you want to work.
• At CNA, we are committed to advancing a culture of inclusion – one that attracts talent from all walks of life, fosters respect and collaboration, and enables all of our colleagues to do their best work.
• At CNA, we have a long standing commitment to the diverse communities in which we live and work.
• We actively make a difference for the greater good through partnerships, sustainability, initiatives, and working together for a better tomorrow.
• Corporate Social Responsibility is not one person, or one department, it's the entire enterprise coming together to make the world a better place.

Equal Opportunity

• CNA is committed to providing reasonable accommodations to qualified individuals with disabilities in the recruitment process.