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About the Role

We are seeking a data-driven Demand Generation Manager to lead integrated, pipeline-generating programs for our Retail Commerce platform and Feedonomics business. This role is ideal for an Account-Based Marketing (ABM) practitioner experienced in running demand programs against large, named retail brands and adept at engaging enterprise buying committees. You will manage targeted, multi-channel campaigns across digital, email, event, and partner channels, with a central focus on account-based motions. This is a hands-on position for a seasoned demand generation marketer skilled in account strategy, analytics, and execution, possessing deep expertise in the commerce platform and retail technology ecosystem. As a vital member of our marketing team, you will develop and optimize multichannel campaigns to engage target audiences, accelerate sales velocity, and enhance brand presence in both digital and in-person settings. You will also collaborate closely with product marketing, sales, and partnerships to align strategy with revenue outcomes.

Responsibilities

• Develop and execute a data-informed annual demand generation plan aligned with revenue goals, audience segments, and product priorities, with a primary focus on large Retail Commerce brands and Feedonomics through account-based (ABM) programs against defined high-value target accounts.
• Build and lead integrated ABM campaigns for target retail accounts, encompassing paid digital (search, display, social), email nurtures, webinars, virtual and in-person events, and partner activations, coordinating with sales on named-account plays.
• Establish and scale the account-based toolkit, including personalized offers, custom landing pages, account-specific content and nurtures, and reusable plays and templates for target accounts.
• Execute broader-reach demand programs for mid-market retail on BigCommerce (BC), complementing ABM efforts with scaled campaigns and nurtures for mid-level retail accounts.
• Establish KPIs, track pipeline contribution, analyze conversion performance, and continuously optimize ROI across all programs.
• Partner closely with product marketing, content, sales, and sales development to align on target accounts, ensure message consistency and campaign follow-up, and analyze performance.
• Collaborate with the partner team to amplify and extend campaigns through partners and optimize joint spend.
• Manage agency, media buyer, and vendor relationships to effectively scale programs.
• Utilize marketing automation (e.g., Marketo, HubSpot, Pardot) and CRM integrations to refine nurture journeys and audience segmentation.
• Lead and mentor a small, high-performing team focused on channel execution, pipeline acceleration, and operational excellence.

Requirements

• Proven, hands-on experience running Account-Based Marketing (ABM) programs, including building target account lists, orchestrating multi-channel plays, and partnering with sales on named-account pursuit.
• Direct experience marketing to large, enterprise retail brands, with a track record of generating pipeline from complex, multi-stakeholder retail accounts.
• 5+ years of B2B demand generation experience, ideally in SaaS or commerce technology.
• Proven success developing and executing integrated, multi-channel pipeline-driving campaigns.
• Deep understanding of ecommerce, digital commerce platforms, and the retail technology ecosystems.
• Clear understanding of the commerce platform / technology competitive landscape, with experience in both take-out campaigns and platform (competitor) agnostic GTM motions.
• Demonstrated ability to measure and improve campaign ROI, pipeline contribution, and customer acquisition cost.
• Excellent collaboration, communication, and stakeholder management skills.
• Strategic thinker with hands-on execution experience and a strong bias for action.

Skills

• Account-Based Marketing (ABM)
• Demand Generation
• B2B Marketing
• SaaS Marketing
• Commerce Technology
• Retail Technology
• Digital Marketing
• Email Marketing
• Event Marketing
• Partner Marketing
• Marketing Automation (e.g., Marketo, HubSpot, Pardot)
• CRM Integration
• Data Analysis
• ROI Measurement
• Stakeholder Management
• Product Feed Management
• Retail Media
• Marketplace Selling (e.g., Google Shopping, Amazon, Meta, Walmart)
• ABM Technology Stacks
• Intent Data Platforms (e.g., 6sense, Demandbase)
• Partner Marketing
• Marketplace Growth Strategies

Location

• Austin

Work Type

• Hybrid

Experience Level

• 5+ years of B2B demand generation experience

Education Level

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA or equivalent experience a plus)

Salary/Compensations

• $115,200-$134,310

Benefits

• Variable compensation (such as bonus or commission)
• Equity
• Benefits in accordance with local policies

About the Company

• At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem.
• As the parent company of BigCommerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market.
• We believe in harnessing AI responsibly to unlock new possibilities, and we’re looking for individuals who use it intentionally to solve problems, accelerate outcomes, and expand what’s possible in their role.
• Our purpose is to help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms.
• We are a team of bold builders, sharp thinkers, and technical trailblazers who shape the future of commerce.
• Feedonomics is our product feed management platform. It gets retail brands’ product catalogs onto the channels where they sell, including Google Shopping, Amazon, Meta, and Walmart, cleanly and at scale.
• The Commerce story is one of global growth, incredible talent, and unstoppable passion in all we do.
• We’re set on shaping the now - and the future - of ecommerce.
• We’re a group of clever, committed, curious people, unleashing talent in all we do.
• We believe in the power of togetherness, striving at the edge of what’s possible, impacting the lives of billions of people for the better.
• In all we do, We Do Extraordinary–and that’s no small feat!
• Our people are our power. It’s only through dedication, collaboration, and inspiration that we can Do Extraordinary.
• We’re natural problem-solvers, champions of empowering businesses, and hungry learners… but we also play nerf wars in the office, support each other, and hang out outside of work.

Equal Opportunity

• We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.
• We are committed to creating an inclusive and accessible hiring experience for all candidates. If you require accommodations or adjustments at any stage of the recruitment process, please let us know and we will work with you to meet your needs.