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About the Role
The Social Media Manager plays a key role in bringing the Living Things brand world to life online, owning our channel strategy and content to build a genuine community of soda lovers around Living Things. This role is accountable for growing our social presence, creating culturally relevant content and partnerships, and supporting key moments with best-in-class social activation.
Responsibilities
- Own the organic social strategy across Meta, TikTok and LinkedIn, developing platform-specific approaches that grow our community and drive engagement.
- Co-own the Living Things Tone of Voice, ensuring it is expressed across all digital touchpoints.
- Partner closely with the Creative Lead on ideation and creation, shaping social-first concepts and content.
- Plan and execute a calendar of cultural activity, including standalone tactical moments and brand collaborations.
- Own community management (DMs and comments) with clear timeframes and consistent execution.
- Track, analyse and report on channel performance, using insight to continuously test, learn and refine content approach.
- Work closely with the brand experience team to ensure activations are planned and executed with social media impact in mind.
- Identify and arrange collaborations with creators, influencers and brands, working strategically on engagement.
- Help establish the brand ambassador programme from the ground up.
- Line manage the Marketing & Partnerships Executive, scaling and crystallising the influencer programme.
- Develop social campaigns that support strong launches with key customers.
- Champion independent stockists through an ongoing programme of content support.
- Ensure all activations are well covered on social, positioning Living Things as the most culturally relevant brand in its category.
Requirements
- 3–5 years' experience in social media management or content creation, ideally within CPG, F&B, or a high-growth consumer brand.
- Proven experience owning organic strategy across at least two core platforms (e.g. Instagram, TikTok, LinkedIn), including a track record of platform-specific content that has driven measurable growth.
- Hands-on experience filming, editing and producing short-form video content, using tools such as CapCut, Canva or Adobe Creative Suite.
- Some experience with influencer or creator outreach and relationship management.
- Demonstrated experience managing community engagement at pace, including response-time standards and escalation handling.
- Confident working with social analytics and reporting tools, and using performance data to inform content and campaign decisions.
- Experience line managing, coaching, or mentoring at least one direct report or junior team member.
- Good copywriting skills, with the ability to write and brief on-brand content across formats.
- Highly organised, able to manage a live content calendar and multiple concurrent campaigns end-to-end.
- Comfortable working in a fast-paced, high-growth environment, with a track record of working with limited approval cycles.
Skills
- Social Media Management
- Content Creation
- Organic Social Strategy
- TikTok
- Meta
- Content Pillars
- Content Calendar
- Community Management
- Performance Reporting
- Short-form Video Production
- CapCut
- Canva
- Adobe Creative Suite
- Influencer Marketing
- Creator Outreach
- Brand Ambassador Programs
- Social Analytics
- Copywriting
- Campaign Management
Location
- Vauxhall office
Work Type
- Full-time
Experience Level
- 3-5 years
Salary/Compensations
- Competitive salary + equity
About the Company
- Living Things is one of the fastest-growing drinks brands in the UK, with listings in every major grocer, the best independents, and 20+ international markets.
- We're less than three years into our mission to make soft drinks that are delicious and guilt-free.
- We're looking for people who want real ownership and the chance to build one of the UK's defining consumer brands.
- Our aim is to create a Living Things brand world that consumers want to be part of, with distinctive marketing that clearly differentiates us from competitors.
- Small, ambitious team based in our Vauxhall office, where your work has visible impact.