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About the Role

As the External Communications Marketing Manager, you will support the development and execution of communications strategies for corporate and retailer initiatives, driving business and consumer awareness, and elevating brand reputation and sales.

Responsibilities

• Support the Director, External Communications in strategy, planning and execution of Comms tactics supporting a variety of retailer programming objectives to maximize earned media coverage and grow retailer sentiment.
• Support the team to develop media strategies and a supporting calendar, execute accordingly, laddering into the larger goal of growing awareness and retailer sentiment.
• Plan and manage the speaking and interview engagements for brand spokespeople including but not limited to executive leadership, merchandising, marketing ambassadors, and more.
• Lead proprietary storytelling tools and calendarized moments including our newsroom, white papers (LinkedIn Voices, etc.) leadership profiles and development of new Sephora led-stage programming.
• In partnership with the Director, help lead day-to-day management of the US external communications agencies, providing direction and overseeing execution of press outreach and activities for company and brand initiatives.
• Liaise with relevant cross functional partners to evaluate, plan and coordinate upcoming program focuses, outputs and relevant updates.
• Support the Director with issues management including response planning and as issues arise by acting as a participating partner of the Reputation Comms Lead team including our agency and cross functional partners.
• Operate as the lead contact for Internal comms, including briefing and aligning announcement programming, business and best practices share outs, and sharing Sephora news for a variety of internal audiences.
• Help coordinate and execute relevant cross functional, monthly, and quarterly reporting.
• Maintain composure, problem solve, and partner with both internal and external groups to ensure the retailer and brand is represented according to our values in all situations.
• Assist in managing the Public Relations budget, calendar, and marketing task list with ease.

Requirements

• 5+ years experience in public relation, in-house or agency
• Excellent communication skills (written, oral, and interpersonal), with a keen understanding of press relations and how to balance messaging and company priorities as a spokesperson
• Strong presentation capabilities, can communicate upward and laterally, informing partners well and with ease
• Strong critical thinking capabilities and ability to partner with other groups
• Effective organizational and time management skills, can juggle many projects at once
• Independent thinker, values the capabilities and work quality of a team, has a strong understanding of internal and external clients and needs/priorities
• Self-starter, action-oriented, resourceful, can take a project or program from start to completion
• Charisma, thinks on the fly, can balance personality and professional perspective with business objectives and priorities
• Thrives in an environment with a large amount of public exposure and a diverse range of personalities and opinions
• Understanding of retail cosmetics and passion for beauty and client experience
• Elevated computer and social media skills.
• Proficient in Microsoft Office suite (Excel, PowerPoint, Word)
• Flexibility and ability to take and incorporate feedback from a variety of stakeholders

Skills

• Public Relations
• External Communications
• Media Strategy
• Spokesperson Management
• Storytelling
• Agency Management
• Cross-functional Collaboration
• Issues Management
• Internal Communications
• Budget Management
• Calendar Management
• Task Management
• Written Communication
• Oral Communication
• Interpersonal Communication
• Press Relations
• Presentation Skills
• Critical Thinking
• Organizational Skills
• Time Management
• Social Media Skills
• Microsoft Office Suite (Excel, PowerPoint, Word)

Location

• New York, NY

Work Type

• Hybrid

Experience Level

• 5+ years

Salary/Compensations

• $114,750.00 - $128,250.00

Benefits

• Bonus eligibility
• Medical coverage
• Dental coverage
• Vision coverage
• Disability insurance (fully covered)
• Life insurance (fully covered)
• 401k with 4% match
• FSA programs
• HSA programs
• Student Debt Retirement plan (earns 401k match)
• PTO
• Flexibility
• Protected leave
• Career growth opportunities
• Training
• Development
• Tuition reimbursement
• 30% merchandise/services discount
• Free product/gratis opportunities
• Flash sale discounts on LVMH brand products
• Free mental health coaching (24/7 access)
• Free financial coaching (24/7 access)
• Volunteer and donation matching

About the Company

• At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential, and making a difference every day. Together, we belong to something beautiful.
• Caring Community. You’ll collaborate with teammates who are equally passionate about innovating and driving the industry forward – together, united in beauty.
• Fulfilling Path. Your career transformation starts here, with opportunities that will challenge, stretch and develop your skills.
• Meaningful Work. As you make an impact on beauty, you’ll feel and see the positive change (consumer, industry, and social) that your individual voice is a part of.

Equal Opportunity

• Sephora values a diverse and inclusive workplace and considers all applicants without regard to sex, pregnancy, race, color, national origin, gender (including gender identity and gender expression), age, religion, sexual orientation, military/veteran status, disability, or any other protected category.
• Sephora is committed to providing reasonable accommodation to applicants with disabilities or other medical conditions.
• Sephora will consider all qualified applicants, including those with arrest and conviction records in a manner consistent with the requirements of all applicable laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.