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About the Role

As a Product Marketing Manager, you will own defined areas of go-to-market strategy and execution for Informed Design. You will translate product and business priorities into clear messaging, launch plans, enablement, customer education, and adoption programs. This role blends strategic thinking with hands-on execution, requiring you to shape messaging and go-to-market plans while also creating the necessary assets. You will collaborate closely with Product, Adoption, Sales, Customer Success, and Marketing teams to translate complex workflows into clear customer value within Autodesk's Incubation organization, an environment that requires comfort with ambiguity and the ability to move from planning to execution.

Responsibilities

Develop positioning, messaging frameworks, value narratives, and launch plans for assigned product areas.
Support cross-functional alignment for quarterly releases and tiered product updates.
Develop and manage webinars, newsletters, in-product communications, onboarding materials, and campaign assets.
Create customer-facing and internal assets, including messaging briefs, demo scripts, presentations, landing pages, blogs, webinars, video scripts, customer stories, enablement materials, and product narratives.
Gather and synthesize customer feedback, competitive signals, market trends, and usage data to inform messaging, launch priorities, adoption programs, and product direction.
Develop practical enablement materials for Sales, Customer Success, Adoption, and partner teams.
Work closely with Product, Engineering, Design, Sales, Customer Success, Adoption, and Marketing teams to ensure alignment.
Contribute to the strategy and preparation for Autodesk and industry events.
Partner with the Product Marketing team to improve templates, content libraries, launch processes, and repeatable ways of working.

Requirements

At least 4 years of relevant experience in product marketing, technical marketing, solutions marketing, or a related B2B SaaS role.
Experience with design, engineering, construction, manufacturing, or other technical workflow tools is an asset.
Experience developing positioning, messaging, launch plans, customer-facing content, and sales enablement for technical products or complex workflows.
Proven ability to lead product or feature launches, manage complex cross-functional projects, and drive work from planning through execution.
Ability to clearly articulate the value of technical products to customers, sellers, and internal stakeholders.
Experience marketing to technical audiences and tailoring messages for different personas, use cases, and stages of the customer journey.
Comfort working with Product, Sales, Customer Success, Adoption, Marketing, and other stakeholders in complex cross-functional processes.
Strong product and technical curiosity that translates into clear packaging, positioning, messaging, and customer education.
Demonstrated quantitative analytical skills for analyzing campaign performance, lifecycle metrics, customer feedback, and product usage signals to make data-driven recommendations.
Exceptional writing, storytelling, and communication skills.
Familiarity with AI productivity tools and workflows that support research, content development, and operational efficiency is an asset.
Strong ownership mindset, with a track record of executing reliably, adapting quickly, and delivering impact.

Skills

Product Marketing
Technical Marketing
Solutions Marketing
B2B SaaS Marketing
Go-to-Market Strategy
Messaging
Launch Plans
Customer Education
Adoption Programs
Content Creation
Webinars
Newsletters
Sales Enablement
Customer Feedback Analysis
Competitive Analysis
Market Trends Analysis
Data Analysis
Cross-functional Collaboration
Project Management
Communication
Storytelling
AI Productivity Tools

Location

Canada

Work Type

Full-time

Experience Level

4+ years

Education Level

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience

Salary/Compensations

$87,364 - $128,134

Benefits

Annual cash bonuses
Commissions for sales roles
Stock grants
Comprehensive benefits package

About the Company

Autodesk's software creates extraordinary things daily, from green buildings and clean cars to smart factories and hit movies. We help innovators bring ideas to reality, transforming how things are made and what can be made. Autodesk fosters a culture of belonging where everyone can thrive, enabling employees to do meaningful work that helps build a better world designed and made for all.

Equal Opportunity

We take pride in cultivating a culture of belonging where everyone can thrive.