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About the Role

Remitly Business is building payment infrastructure for small and medium-sized businesses to send and receive international payments. The Growth Marketing Lead will own the go-to-market and product-led growth strategy for the UK and Europe, focusing on awareness, acquisition, and early retention for SMBs. This senior operator role involves setting strategy, executing campaigns, and collaborating with the product team. You will report to the Head of Marketing.

Responsibilities

Own the UK and EU customer acquisition number across all marketing channels, with CAC, LTV, payback period, and funnel conversion as core metrics.
Design and scale growth loops across the marketing funnel including paid, referrals, community and events.
Translate product capabilities and pricing advantage into a narrative that positions Remitly Business as a challenger to incumbents.
Lead GTM for product launches with a focus on adoption and revenue impact.
Drive shared outcomes with Product, contributing to product build and prioritization.
Build and develop ICP profiles for UK and EU, tailoring offers, value proposition, and reasons-to-believe.
Build and deploy AI agent workflows across channels for research, content production, performance reporting, and competitive monitoring.

Requirements

10+ years in growth, performance marketing, and/or product marketing in fintech, e-commerce, or payments industries with demonstrated SMB acquisition experience at scale.
Proven experience owning a UK & EU growth number with expertise in CAC efficiency, retention curves, and payback period.
Experience building at least one 0→1 acquisition engine from scratch.
Experience scaling 3+ durable acquisition channels across paid, SEO, partnerships, community-led, or PLG.
Cross-functional experience to drive shared outcomes with Product, with accountability for adoption and revenue impact.
Fluency with AI as a productivity layer and understanding of how agent workflows impact growth operations.

Skills

Growth Marketing
Performance Marketing
Product Marketing
SMB Acquisition
Go-to-Market Strategy
Product-Led Growth
Customer Acquisition
CAC
LTV
Payback Period
Funnel Conversion
Growth Loops
Paid Acquisition
Referrals
Community Marketing
Event Marketing
Product Launch
Ideal Customer Profile (ICP) Development
AI Agent Workflows
AI for Growth Operations

Location

London, UK

Work Type

Hybrid

Experience Level

Senior

Benefits

Paid Vacation Days
Health insurance
Commuter benefit
Employee Stock Purchase Plan (ESPP)
Mental Health & Family Forming Benefits
Continuing education

About the Company

Remitly is a leading digital financial services provider for immigrants and their families in over 170 countries around the world.
Remitly helps immigrants send money home in a safe, reliable and transparent manner.
Its digitally-native, cross-border remittance app eliminates the long wait times, complexities and fees typical of traditional remittance processes.
Building on its strong foundation, Remitly is expanding its suite of products to further its mission and transform financial services for immigrants all around the world.

Equal Opportunity

Remitly is an E-Verify Employer
Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.