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About the Role

The Brand Manager will lead Aledade's brand awareness campaign efforts, solutions positioning, co-branding initiatives, brand standard guidelines, and market research. This role will service the Aledade enterprise, working cross-functionally with internal and external partners, to execute promotional strategies that elevate Aledade’s visibility and market presence in the healthcare technology sector. By leveraging AI tools and methodologies, the Brand Manager will scale brand governance, optimize asset workflows, and maintain a consistent brand presence.

Responsibilities

Lead the development and execution of brand awareness campaigns and promotional initiatives.
Oversee creative concept development, manage budget, leverage AI tools for persona/audience/message testing and work with business partners on multi-channel distribution.
Track performance metrics and ROI, and leverage AI analysis to extract actionable insights to optimize campaign impact.
Support new business solutions by developing positioning and supporting promotional activities.
Leverage generative AI tools for rapid prototyping, copy variations, and project planning to accelerate launches.
Serve as the primary point of contact for all co-branding inquiries.
Evaluate co-branding requests with a brand-first mindset, flagging risks and identifying potential opportunities for additional activations.
Help define and implement brand guidelines.
Oversee incoming brand requests and optimize workflows.
Maintain brand consistency across assets and systems through regular audits, compliance monitoring, training and the strategic use of AI-driven governance tools.
Assist in brand awareness research and pulse monitoring efforts.
Gather quantitative and qualitative evidence to inform key communication decisions.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, or related field
5-7 years of experience in brand management, partnership marketing, or related role
Experience managing vendor relationships and external partnerships
Demonstrated knowledge of brand management principles and best practices
Hands-on experience utilizing generative AI tools (e.g. ChatGPT, Claude, etc.) for brand operations, testing, copywriting or creative direction.
Strong project management skills with ability to handle multiple initiatives simultaneously
Excellent written and verbal communication skills
Exceptional attention to detail and quality control
Strong analytical and problem-solving abilities
Ability to work independently and manage competing priorities
Cross-functional collaboration and relationship-building skills
Creative thinking with business-minded approach to brand challenges
Experience in health care, technology, or B2B industries preferred
Experience working with Monday.com
Knowledge of digital asset management systems

Skills

Brand Management
Partnership Marketing
Vendor Management
Generative AI Tools
Project Management
Communication
Attention to Detail
Problem-Solving
Collaboration
Creative Thinking
AI Tools
AI Analysis
AI-Driven Governance Tools

Location

Remote (US)

Work Type

Remote
Full-time

Experience Level

5-7 years

Education Level

Bachelor's degree

Salary/Compensations

$115,000 - $135,000 a year + bonus + equity

Benefits

Flexible work schedules
Ability to work remotely
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
21 days of PTO in your first year
Two paid volunteer days
11 paid holidays
12 weeks paid parental leave
Six weeks paid sabbatical after six years of service
Educational Assistant Program
Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options

About the Company

Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care.
Founded in 2014, Aledade has become the largest network of independent primary care in the country.
Aledade helps practices, health centers and clinics deliver better care to their patients and thrive in value-based care.
Aledade creates value-based contracts across a wide variety of health plans to flip the script on the traditional fee-for-service model.
Aledade's work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy.
Aledade offers a collaborative, inclusive and remote-first culture.
Aledade fosters a creative culture driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn.
Team members collaborate with colleagues from diverse experiences, interests, backgrounds, beliefs, and achievements, united by a shared passion for public health and the Aledade mission.

Equal Opportunity

Aledade does not just accept differences, we celebrate them!
We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work.
Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer.
Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs.
All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.