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About the Role

This role is pivotal in crafting and executing best-in-class influencer content, and building digital stories across a spectrum of platforms including TikTok, Instagram, and eventually YouTube that inspire discovery, drive brand preference, elevate consideration, and foster advocacy for the brand.

Responsibilities

• Partner closely with the broader influencer team to bridge Airbnb's established influencer programs and our owned social strategy, upholding the same high standards for creator selection and content quality across all channels.
• Build and maintain relationships with creators and influencers who genuinely reflect Airbnb's brand values, negotiating partnership terms that support a steady flow of high-quality content for our social channels.
• Curate the right creators and content for our owned social channels, staying ahead of platform trends and shifts in the social media landscape.
• Bring genuine cultural curiosity to the role, drawing on the broader creative landscape — spanning design, art, fashion, music, and beyond — to keep Airbnb's social presence feeling fresh and culturally relevant.
• Collaborate cross-functionally with strategic, creative, production, and operational partners to align on campaign goals, brief creative work, and ensure smooth end-to-end execution of influencer content.
• Plan and execute influencer activations, managing end-to-end logistics including itinerary development, on-site coordination, content capture, and post-trip reporting.
• Coordinate with external agencies on campaign execution, influencer contracting, and communications to foster authentic storytelling.
• Monitor, track, and analyze influencer campaigns using tools such as CreatorIQ and Sprinklr, translating data into actionable insights.

Requirements

• 7-9 years experience in influencer work.
• Bachelor’s Degree.
• Knowledge and expertise in building and executing influencer strategies across Instagram, TikTok and YouTube.
• Proven track record of working with organic social, and deep knowledge of social content formats, specs, and best practices.
• Proven body of work and direct 1:1 experience working with influencers, including passion-based and/or tech/ product for large-scale and bespoke brand collaborations, events, and activations.
• Strong influencer relationships.
• Excellent writing and verbal communication skills.
• Experience working with and managing multiple stakeholders, particularly marketing, production, BA, legal, and customer support.
• Excellent attention to detail.
• A passion for pop culture, social media, and trends.
• Working knowledge and familiarity with social listening and influencer management tools i.e. Sprinklr, CreatorIQ.

Skills

• Influencer marketing
• Social media strategy
• Content creation
• Creator relationship management
• Partnership negotiation
• Trend analysis
• Cross-functional collaboration
• Campaign execution
• Logistics management
• Agency coordination
• Data analysis
• Social listening tools
• Influencer management tools
• Instagram
• TikTok
• YouTube
• Organic social
• Pop culture
• Writing
• Verbal communication

Location

• San Francisco, California

Work Type

• Onsite

Experience Level

• Senior

Education Level

• Bachelor's Degree

Salary/Compensations

• $139,000—$163,000 USD

Benefits

• Bonus
• Equity
• Benefits
• Employee Travel Credits

About the Company

• Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
• The Channel Communications team at Airbnb is responsible for driving positive conversation and buzz about Airbnb via social media, influencers and more.

Equal Opportunity

• Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
• We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
• We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.