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About the Role

Lead the strategic and creative direction of marketing efforts across digital, social, content, partnerships, and live events, overseeing a multidisciplinary team. The ideal candidate combines strategic brand thinking with hands-on execution, thrives in fast-paced environments, and translates esports culture into revenue-driving initiatives.

Responsibilities

• Lead, mentor, and develop a small team of managers, designers, editors, and social brand managers.
• Foster a high-performance, collaborative creative culture that encourages experimentation and innovation.
• Provide clear, actionable feedback to elevate design, video, and content output.
• Translate brand strategy into compelling creative content across all platforms (YouTube, TikTok, X, Instagram, Twitch).
• Develop content frameworks, campaign concepts, and storytelling approaches aligned with brand identity.
• Ensure consistency in tone, visual identity, and messaging across all channels and creative deliverables.
• Monitor content performance and leverage insights/data to optimize reach, engagement, and growth.
• Oversee marketing project scheduling, workflows, and creative planning to meet deadlines and business goals.
• Maintain and update the marketing department budget, ensuring efficient and strategic allocation of resources.
• Manage cross-functional alignment with esports operations, partnerships, merchandise, and executive leadership.
• Ensure all brand deliverables satisfy partner/sponsor requirements.
• Lead marketing strategy and promotion for tournaments, live activations, meet-and-greets, watch parties, and community events.
• Oversee on-site creative execution, content capture, and post-event storytelling.
• Collaborate with event production teams to maximize visibility, fan engagement, and sponsor exposure.
• Serve as the main creative marketing partner for internal stakeholders including Partnerships, Esports, Merch, and Leadership.
• Translate business needs into actionable creative briefs and campaigns.
• Ensure alignment across teams and maintain strong communication throughout project lifecycles.

Requirements

• 5+ years in marketing, digital content, or creative leadership—ideally in esports, gaming, entertainment, or youth-focused brands.
• Proven track record managing creative teams and delivering high-quality, multi-platform content.
• Strong proficiency with Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere), Figma, and knowledge of video editing/motion graphics workflows.
• Comfortable working with CMS/DAM tools.
• Deep understanding of YouTube, TikTok, Instagram, X, and Twitch best practices, including SEO, retention, and optimization.
• Ability to interpret performance data and build data-informed growth strategies using tools like YouTube Studio, TikTok Analytics, Meta Business Suite, and Google Analytics.
• Experience managing budgets, timelines, production workflows, and vendor relationships.
• Strong familiarity with sponsor deliverables, branded content, merchandising/MTX marketing, and supporting sales teams with marketing assets.
• Strong grasp of the esports landscape, COD ecosystem, creator economy, and gaming culture, with the ability to craft culturally relevant, authentic content.
• Excellent project management, cross-functional collaboration, and creative feedback skills.
• Ability to lead teams in a fast-paced, high-volume creative environment.

Skills

• Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere)
• Figma
• Video editing/motion graphics workflows
• CMS/DAM tools
• YouTube
• TikTok
• Instagram
• X
• Twitch
• YouTube Studio
• TikTok Analytics
• Meta Business Suite
• Google Analytics
• Project management
• Cross-functional collaboration
• Creative feedback

Experience Level

• Senior