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About the Role

The Marketing Manager, Consulting & Law will play a hands-on role in building and running marketing programs that drive pipeline and revenue for GLG’s consulting & law client base. You will work closely with commercial teams and cross-functional partners to execute demand generation initiatives, manage segment-specific content, and contribute to a best-in-class marketing engine.

Responsibilities

• Develop a deep understanding of the consulting & law segments to inform and execute targeted marketing strategies.
• Plan and execute multi-channel demand generation campaigns, including email, webinars, events, and digital programs.
• Support full-funnel marketing efforts from lead generation through SQL conversion, ensuring lead quality, proper handoff, and accurate attribution.
• Assist in the build-out and execution of account-based marketing (ABM) programs targeting high-priority consulting accounts.
• Collaborate with Product Marketing on go-to-market planning for new product and feature launches.
• Own the content calendar, developing and project-managing the production of case studies, thought leadership, webinars, and other assets.
• Monitor and report on marketing KPIs and use performance data to identify optimization opportunities.
• Coordinate with the Brand team on relevant thought leadership initiatives and with Expert Marketing to feature relevant experts in segment content.

Requirements

• Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
• 4–7 years of progressive B2B marketing experience, ideally with exposure to professional services, consulting, law firms, or business information industries.
• Demonstrated experience executing multi-channel demand generation and lifecycle marketing programs with measurable results.
• Experience with two-sided marketplace businesses and/or the research, data, or business information industry is preferred.
• Strong analytical skills; ability to interpret campaign data and translate insights into actionable recommendations.
• Excellent written and verbal communication skills.
• Working knowledge of core mar-tech tools including marketing automation platforms, CRM, ABM tools, and analytics solutions.
• Proven ability to manage multiple campaigns and projects simultaneously, with strong attention to detail.
• Collaborative, results-oriented, and comfortable operating in a fast-paced, matrixed, and global environment.

Experience Level

• 4-7 years

Education Level

• Bachelor's or Master's degree

Salary/Compensations

• $70,500—$100,000 USD

Benefits

• Comprehensive medical, dental and vision coverage effective on your first day of employment
• Flexible paid time off. No pre-determined limits on vacation time, plus 10 company holidays
• 401(k) and Roth 401(k) plans with an employer match
• Tuition reimbursement program for eligible courses
• Paid parental leave, adoption and surrogacy reimbursement
• Free wellbeing support with the Calm app, Maven and EAP, and free long-term therapy & counselling assistance through Pathways
• Other work perks and benefits available based on final job location

About the Company

• GLG is the world’s leading platform for trusted human expertise.
• We connect global decision-makers with the specific, authoritative voices required to answer their most critical questions.
• We are a global team of pragmatic problem-solvers who mirror the intensity of the markets we serve.
• Join us in reinventing the industry we invented.

Equal Opportunity

• Gerson Lehrman Group, Inc. (“GLG”) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.