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About the Role

The Associate Director, Analytics serves as the day-to-day analytics lead for a QSR client, responsible for operationalizing a measurement ecosystem that connects media investments to consumer behavior and business outcomes. This role requires execution of measurement strategies that support planning, optimization, and business growth while ensuring insights are translated into clear, actionable recommendations. As the day-to-day lead, it presents an opportunity to shape the measurement agenda for an iconic/beloved QSR brand.

Responsibilities

Partner with the SVP in deploying a full-funnel measurement strategy and test-and-learn agenda, including incrementality testing, experimentation frameworks, and iterative agile MMM approaches.
Interpret outputs across multiple measurement methodologies including agile MMMs, incrementality testing, attribution, brand lift, and audience measurement for ongoing media plan optimizations and strategic recommendations.
Develop narratives that translate complex analytical findings into actionable business recommendations.
Deliver actionable insights that inform planning and investment decisions.
Work across paid, owned, and earned data sources with varying levels of granularity and attribution.
Develop quarterly learning agendas focused on key business questions, media effectiveness, and customer behavior.
Identify optimization opportunities by understanding the consumer consideration window, research-to-purchase journey, and the media drivers that influence consumer decision-making.
Synthesize findings across multiple data sources into concise, executive-level narratives and recommendations.
Translate complex analytical outputs into actionable business implications for client and agency stakeholders.
Develop insights that influence media planning, investment allocation, promotional strategy, and business decisions.
Present findings to senior stakeholders in a compelling and consultative manner.
Serve as the primary analytics contact for day-to-day client engagement and measurement planning.
Manage relationships with internal and external clients and measurement partners.
Manage timelines, deliverables, assumptions, risks, and stakeholder expectations across multiple measurement initiatives.
Ensure all outputs meet quality standards and are aligned with business objectives.
Participate in strategic planning sessions and client business reviews to provide measurement perspectives and recommendations.
Manage and mentor Analysts on the team.
Oversee development and maintenance of reporting dashboards and campaign analysis.
Ensure outputs are actionable and support ongoing media optimization and business decision-making.
Maintain measurement roadmaps, documentation, assumptions, and best practices.
Supports execution of the client measurement roadmap and partners with the SVP to evolve long-term measurement priorities.
Helps influence media and business decisions through outcome-focused insights.
Builds trust with client stakeholders and agency leadership.
Identifies opportunities to improve business outcomes by understanding the consumer journey and associated purchase behaviors that drive revenue.

Requirements

Bachelor's degree in Statistics, Economics, Mathematics, Analytics, Marketing, or related field; Master's degree preferred.
5-7 years of experience in marketing analytics, advanced measurement, media effectiveness, or consumer insights.
Understanding of MMM, attribution, incrementality testing, experimentation, brand lift, and causal measurement methodologies.
Experience with SQL, Tableau, Power BI, or similar analytics and visualization tools.
Familiarity with leading measurement providers including Nielsen, Circana, DISQO, Kantar, VideoAmp, iSpot, Samba TV, or similar platforms.
Strong presentation, storytelling, and executive communication skills are a must.
Proven experience managing and developing junior analytics talent.
Ability to translate complex analytical findings into clear business recommendations.

Skills

Analytics
Measurement Strategy
Media Optimization
Business Growth
Actionable Recommendations
Marketing Mix Modeling (MMM)
Incrementality Testing
Attribution
Brand Lift
Consumer Research
Strategic Thinking
Client-Facing Leadership
Data-Driven Storytelling
SQL
Tableau
Power BI
Nielsen
Circana
DISQO
Kantar
VideoAmp
iSpot
Samba TV
Presentation Skills
Executive Communication

Location

Hybrid

Work Type

Hybrid
Full-time

Experience Level

Associate Director
5-7 years

Education Level

Bachelor's degree
Master's degree preferred

Salary/Compensations

$120,000 - $130,000

Benefits

Generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
Employee social and wellness events, a DEI Council, auto purchase rebate program and monthly wellness allowance.

About the Company

Canvas Worldwide dares to be the challenger the ad industry needs.
Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo.
Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s.
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways.
We encourage the team to be its best by creating the most positive workplace experience for all.
We outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development.

Equal Opportunity

Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring