Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
Free Soul is a mission-led team dedicated to women's wellbeing, creating expertly formulated products with clinically tested ingredients. This senior position will own the social media strategy across all platforms, driving engaging content, community growth, and commercial success.
Responsibilities
- Own and evolve the end-to-end owned social media strategy across Instagram and TikTok
- Lead and develop a small social team, setting executional standards and managing workflows
- Define channel strategy and content frameworks that align with brand and revenue goals
- Own performance reporting, identify trends, and translate data into actionable insights
- Connect social performance directly to brand outcomes like awareness, reach, and traffic
- Collaborate with the wider marketing team to amplify ideas across channels
- Drive content ideation and set the creative vision for all content types
- Lead community strategy to scale the audience and engage them around cultural moments
- Stay ahead of platform and cultural trends, providing strategic and reactive recommendations
- Sharpen the Free Soul brand experience at every touchpoint in collaboration with marketing and creative leads
Requirements
- 5+ years in social media, with at least 2 in a senior or lead role, ideally in a fast-paced, social-first consumer brand
- Proven understanding of Instagram and TikTok and how to drive audience growth
- Experience managing or mentoring channel leads
- Deeply data-literate, using performance insights to drive decisions
- Clear understanding of how social media builds top of funnel and drives effectiveness
- Strong understanding of brand experience, identity, and community building
- Comfortable with content creation tools (CapCut, InShot, Canva, Adobe suite etc.) and directing their use
- Experience with product launch strategies and cross-functional campaign coordination
Skills
- Social media strategy
- Content creation
- Community management
- Data analysis
- Performance reporting
- Brand building
- Content ideation
- Creative direction
- Trend analysis
- Cross-functional collaboration
Location
- Hybrid
Work Type
- Hybrid working
- Full-time
Experience Level
- Senior
- Lead
Benefits
- Flexible hours with core hours 10:00–16:00
- Hybrid working - 3 days in the office, 2 at home
- Work from anywhere for 2 weeks a year
- 25 days holiday + bank holidays + your birthday off
- Enhanced Family Leave
- Free Soul product pantry in the office
- Monthly essentials delivered to your door
- 30% friends & family discount
- Pension plan
- Vitality health insurance
- Team socials, lunch & learns, and internal events
About the Company
- Free Soul is a wellbeing brand focused on women's individual needs, creating expertly formulated products with clinically tested ingredients.
- The company culture emphasizes ownership, respect, kindness, a growth mindset, and having fun.
- Free Soul leads the women's nutrition space by offering liberating, not restricting, products that celebrate women's real, raw journeys.