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About the Role
This role sits within Nike’s German Communications team, partnering closely with colleagues across EMEA. The Sr. Professional, Media Relations works side by side with local and EMEA Communications, Marketing, Sports Marketing, and Sales teams to shape powerful storytelling that inspires consumers and athletes. This role reports directly to the Communications Director, Germany, and collaborates with creators, media partners, and the country leadership team.
Responsibilities
- Develop and deliver communications strategies that strengthen Nike’s leadership in sport externally and translate key messages effectively for employees.
- Fuel brand energy through culture, style, and storytelling.
- Elevate Nike’s voice in the German market and build authentic, meaningful connections with the consumers and communities Nike serves.
- Craft and execute Germany-specific mid- and long-term communications strategies focused on the intersection of sport, athletes, style, and culture.
- Lead sport- and culture-driven communication moments and campaigns, managing all phases from concept to execution.
- Build, nurture, and leverage a sophisticated media and creator network to amplify Nike’s narrative.
- Identify and activate new opportunities at the intersection of sport, culture, and סטyle.
- Build media ecosystems that connect authentically with the next generation of athletes and creators.
- Present strategies confidently and navigate complex stakeholder environments to champion the value and impact of Communications.
- Manage critical issues with clarity and composure to protect and strengthen brand and corporate reputation.
- Consult the country leadership team on impactful employee communications strategies and execute employee-first activations, such as All Team Meetings, sport days, and other engagement initiatives.
Requirements
- Extensive experience in communications or public relations for major sports or global organizations.
- Strong senior-level media network in Germany across traditional, social, and vertical outlets.
- Deep understanding of evolving social and sports platforms, tools, and technologies, especially those that connect with Gen Z and Gen Alpha audiences.
- Subject matter expertise at the intersection of sport, athletes, style, and culture through the lens of sportswear and running.
- Proven track record of creating and executing strategic communications plans that drive narrative-led storytelling.
- Expertise in managing executive-level stakeholders.
- Strong end-to-end project management skills, including planning, creative development, execution, budgeting, and agency management.
Skills
- Communications
- Public Relations
- Media Relations
- Storytelling
- Trend Identification
- Relationship Building
- Project Management
- Stakeholder Management
- Issue Management
- Employee Communications
Location
- Berlin
Work Type
- Onsite
Experience Level
- Sr. Professional
About the Company
- NIKE, Inc. provides a premium, inclusive, compelling and authentic candidate experience.