Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
Vestwell is seeking a Paid Marketing Analyst to manage paid programs across Google and LinkedIn, refine targeting, test creative and landing pages, and support lifecycle email execution and marketing infrastructure. This role requires analytical skills, comfort with ad platforms, strong creative instincts, and organizational abilities.
Responsibilities
- Build and manage paid ad campaigns across Google Search and LinkedIn
- Create ad copy, creative, and landing pages that drive clicks and capture leads
- Sharpen search terms and audiences to ensure ads reach the right people
- Test and iterate on copy, creative, budget, and audiences to build high-performing campaigns
- Build and deploy email campaigns according to the marketing calendar
- Monitor the shared inbox and handle responses and opt-outs
- Own email health and deliverability, including sender reputation, list hygiene, and inbox placement
- Report on email metrics such as opens, clicks, conversions, and engagement trends
Requirements
- 3-5 years of experience in paid/growth marketing or a similar analytical marketing role
- Hands-on experience running campaigns in Google Ads and LinkedIn Campaign Manager
- Experience with HubSpot or another email service provider (ESP)
- Strong analytical skills, including pulling, interpreting, and reporting on campaign metrics
- Solid copywriting instincts for ads and landing pages
- Detail-oriented and organized, with the ability to manage multiple campaigns simultaneously
- Excellent written communication skills
- A start-up mentality: adaptable, collaborative, and comfortable with shifting priorities
- Experience in financial services or fintech is a plus
Skills
- Paid marketing
- Growth marketing
- Google Ads
- LinkedIn Campaign Manager
- HubSpot
- Email service provider (ESP)
- Analytical skills
- Copywriting
- Campaign management
- Email marketing
- Deliverability
- Reporting
Location
- Midtown Manhattan
- Austin
- King of Prussia
- Scottsdale
Work Type
- Contract
- Full-time
- Hybrid
Experience Level
- 3-5 years
Salary/Compensations
- $35-$45/hour
Benefits
- Comprehensive health benefits
- Generous time off
- Dedicated Employee Wellbeing Committee
- Competitive 401(k) plan
About the Company
- Vestwell is a financial technology company powering the new savings economy.
- Our platform redefines how people save for retirement, education, and healthcare.
- Vestwell enables over 350,000 businesses and over 2M active savers, with over $50B in assets saved across all 50 states.
- Our platform serves a diverse clientele including financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers.