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About the Role

Living Proof is seeking a Retention & CRM Specialist to support the growth of the brand by developing and managing the CRM strategy, email activities, and website performance. This role requires a dynamic, enthusiastic, and proactive individual to drive growth in the UK market within the Prestige Haircare sector.

Responsibilities

• Manage day-to-day website operations and trading for the UK market.
• Oversee onsite visual merchandising, ensuring timely product additions, updated information, and organized categories.
• Develop a sophisticated CRM strategy to increase customer frequency, lifetime value (LTV), and average order value (AOV).
• Create and expand a segmentation lifecycle strategy, including welcome, onboarding, and lapsed customer flows.
• Manage the daily development and implementation of all CRM and email activities.
• Collaborate with the Digital Marketing Manager on the brand marketing calendar and campaign planning.
• Strategically grow the UK customer database to meet aggressive growth targets.
• Conduct ongoing testing of email and CRM activities to optimize efficiency and conversions.
• Perform in-depth analysis of customer behavior and product performance.
• Identify key consumer groups to ensure personalized and relevant communications.
• Drive omni-channel CRM best practices for a consistent consumer experience.
• Analyze channel and site performance to inform the brand's digital strategy.
• Work with UK design and global teams on creative briefs for email and CRM assets.
• Collaborate with design teams to enhance brand and product storytelling and maximize click-through rates.
• Complete weekly and monthly cross-channel reporting.

Requirements

• Experience working in a similar position.
• In-depth experience using CRM and data platforms (Salesforce experience preferred).
• Strong understanding of Google Analytics and Klayvio (preferred).
• Excellent communication and organizational skills.
• Highly analytical and data-driven.
• Ability to effectively organize and prioritize tasks according to business needs.
• Flexibility and adaptability in a fast-paced environment.
• Strong experience using Microsoft Office, especially Excel.
• Proactive and 'can-do' attitude.
• Retail, luxury, or Beauty experience is preferable but not essential.

Skills

• CRM platforms
• Data platforms
• Google Analytics
• Klayvio
• Microsoft Office
• Excel
• Data analysis
• Customer behavior analysis
• Product analysis
• Segmentation
• Email marketing
• Visual merchandising
• Reporting

Location

• UK

Work Type

• Flexible working culture

Experience Level

• Similar position experience
• In-depth experience using CRM and data platforms
• Strong experience using Microsoft Office

Salary/Compensations

• Competitive salary

Benefits

• Flexible working culture
• Generous staff discount across our brands
• 25 days holiday, plus bank holidays
• Summer Fridays – Early finish
• Discretionary annual bonus
• Vitality Private Healthcare Insurance
• Cycle to Work scheme

About the Company

• Living Proof is a brand within the Prestige Haircare market.
• Unilever Prestige Hub Brands/Tatcha/Murad//Living Proof/K18 is committed to the equal treatment of all current and prospective employees.
• We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes.
• We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff.
• From application to interview, we place inclusion at the heart of all we do.

Equal Opportunity

• As an equal opportunities’ employer, Unilever Prestige Hub Brands/Tatcha/Murad//Living Proof/K18 is committed to the equal treatment of all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.
• We strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Unilever Prestige Hub Brands/Tatcha/Murad//Living Proof/K18.