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About the Role

As a Principal Data Scientist, you will shape high-impact, client-relevant Data Science concepts and ensure strategic coherence across teams and domains. This role is ideal for experienced, concept-driven individuals who enjoy influencing direction, clarifying complexity, and shaping how Data Science creates value at scale. You will work on analytics, Data Science, and AI topics across our Media pillar, focusing on Media Measurement, Audience Activation, and Performance.

Responsibilities

Shape and contribute to the strategic alignment and prioritization of cross-cutting Data Science topics across our Media unit.
Define clear concepts and target pictures for high-impact initiatives, bridging currency and outcome use cases.
Identify conceptual risks and unrealistic assumptions early.
Ensure scientific rigor, feasibility, and client relevance.
Shape decisions on delivery readiness, spikes, and prioritization.
Support clear steering decisions.
Contribute to client pitches, tenders, and growth initiatives.
Support market expansion.
Ensure concepts scale across markets and media contexts while remaining compatible with existing currency principles.
Create Data Science value narratives.
Provide 'Why this matters' framing.
Develop concepts and whitepapers for delivery teams.
Consultancy on solution readiness and prioritization.
Mentor and guide other Data Scientists, supporting their professional growth and conceptual thinking.
Provide senior technical and methodological guidance across teams without direct people management responsibility.
Act as a role model for high-quality Data Science thinking, communication, and stakeholder interaction.

Requirements

Master’s or PhD in a quantitative field.
8–10+ years of Data Science experience.
Advanced statistical, ML and AI expertise.
Strong background in the Media domain, or demonstrable experience working in complex industry measurement contexts.
Proven ability to influence senior stakeholders and shape cross‑team Data Science initiatives across currency and outcome.

Skills

Data Science
Analytics
AI
Media Measurement
Audience Activation
Performance
Statistical expertise
ML expertise
AI expertise

Location

Remote

Work Type

Full-time

Experience Level

Principal
8-10+ years

Education Level

Master's degree
PhD

Salary/Compensations

GBP 90000 - GBP 112000 - yearly

Benefits

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

About the Company

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

Equal Opportunity

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve.
We believe that embracing a wide range of perspectives drives innovation and excellence.
All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.
We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.