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About the Role

Pairs is seeking a Director of Brand, Communications & Partnerships to lead brand strategy, integrated marketing, communications, and strategic partnerships in Japan. This role requires a blend of strategic thinking and execution, with a deep understanding of modern brand building and social-first communications, aiming to strengthen the Pairs brand and drive business impact.

Responsibilities

• Own the overall Brand Strategy for Pairs and translate business priorities into impactful brand initiatives.
• Lead the development and execution of integrated 360° brand campaigns across TV, Digital, Social, PR, Events and Owned Media.
• Partner with Creative, Media, Product, Performance Marketing, Analytics and external agencies to deliver world-class brand experiences.
• Develop media strategies that maximize both brand impact and business performance.
• Establish measurement frameworks and continuously optimize campaign effectiveness using consumer insights, experimentation and data.
• Ensure every consumer touchpoint consistently reflects the Pairs brand positioning and strategy.
• Stay ahead of consumer, cultural and social trends to keep the Pairs brand relevant and differentiated.
• Lead strategic communications initiatives that strengthen trust in the Pairs brand through earned media, executive communications and thought leadership.
• Partner with Corporate Communications on reputation management and crisis communications.
• Build strong relationships with media, agencies and key external stakeholders.
• Develop and execute strategic partnership and alliance marketing initiatives that create value for users and drive business growth.
• Identify, negotiate and manage relationships with external partners to deliver innovative co-marketing opportunities.
• Build long-term strategic partnerships that enhance the Pairs brand and expand its reach.
• Own annual planning, budget management and resource allocation across the organization.
• Monitor marketing investments, business KPIs and campaign performance to drive effective decision making.
• Ensure operational excellence while balancing speed, quality and execution.
• Serve as the primary Brand leader for Match Group Global stakeholders.
• Partner closely with global cross-functional teams to share learnings, align priorities and drive regional and global success.

Requirements

• Minimum 10 years of experience in Brand Marketing, Consumer Marketing or Integrated Marketing.
• Proven experience developing Brand Strategy and leading integrated marketing campaigns.
• Strong understanding of creative development, media planning, social marketing and marketing measurement.
• Experience leading strategic PR and corporate communications initiatives.
• Experience developing and executing partnership marketing or alliance programs.
• Excellent leadership skills with demonstrated experience managing and developing high-performing teams.
• Strong business acumen with experience managing budgets and marketing investments.
• Excellent project management and operational management skills with strong attention to detail.
• Outstanding oral, written and presentation skills with experience communicating with executive stakeholders.
• Strong interpersonal skills with an ability to influence and collaborate across cross-functional and global teams.
• Experience working in a fast-growing technology or consumer internet company is preferred.
• Fluency in Japanese and English is required.

Skills

• Brand Strategy
• Integrated Marketing
• Social-First Communications
• Brand Building
• Team Leadership
• Creative Development
• Media Planning
• Social Marketing
• Marketing Measurement
• Strategic PR
• Corporate Communications
• Partnership Marketing
• Alliance Programs
• Budget Management
• Project Management
• Operational Management
• Cross-functional Collaboration
• Global Collaboration

Location

• Japan

Work Type

• Full-time

Experience Level

• Director

About the Company

• At Match Group (NASDAQ: MTCH), millions of members use our products every month and our customers go on tens of thousands of dates every single day. Our reach and impact are staggering. We believe that no business brings more happiness to more people than ours; we can never forget the impact we have on society and most importantly, our community members.
• Pairs is an online dating app used by more than 27 million people in Japan. Since launch, we have received success stories from over 900,000 people. Pairs is the first-in-market to offer 24/7 in-house customer service, including text and image monitoring, so our users' safety and security are always ensured.
• We created Pairs to help singles discover new and interesting ways to find a life partner. In the United States, more than 1 in 3 couples met their partner online. In Japan more than 70 per cent of singles claim to have no partner. As the number one online dating service in Japan, we're working hard every day to help singles find their true love. Since the release of Pairs in October 2012, we have helped create opportunities for many users to find partnership and marriage. Pairs offers the opportunity to find an ideal partner that matches one's own values through various search features and a well-developed MyTag.
• Every day, we receive many reports of successful matches from across Japan and overseas. It is our hope that more and more wonderful relationships will be created, which inspires us to improve our service every day.