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About the Role

ServiceNow is seeking a highly technical and customer-obsessed Outbound Product Manager to join the Data and Analytics product team. This role will shape how customers understand, adopt, and unlock value from an innovative data platform, acting as a bridge between product development, marketing, sales, and customers. This is a visible role in a fast-growing, strategically critical product area focused on AI-native data experiences.

Responsibilities

Craft clear, differentiated messaging and positioning for the data platform.
Partner with product marketing to drive launches, campaigns, and thought leadership.
Create compelling enablement content for internal teams, including sales playbooks, demos, training materials, solution briefs, and competitive guides.
Deliver product evangelism at customer briefings, analyst sessions, conferences, and webinars.
Translate complex technical concepts into understandable language for decision-makers and technical practitioners.
Collaborate with inbound product managers to influence roadmap priorities based on customer feedback and field insights.
Support strategic deals and partner engagements with tailored collateral and positioning strategies.
Track adoption metrics, market feedback, and competitive dynamics to refine outbound initiatives.

Requirements

7+ years of product management, outbound product marketing, design, or GTM experience with a strong focus on integration, data platforms, databases, or infrastructure technologies.
Enterprise software experience is a must.
Deep understanding of technical concepts such as integration, transactional/analytical processing, distributed systems, and data architecture.
Experience working with enterprise customers and translating technical innovations into business value.
Exceptional communication and storytelling skills.
Proven track record of cross-functional leadership and influence across sales, marketing, engineering, and customer success.
Strong organizational skills and ability to manage multiple initiatives in a dynamic, high-growth environment.

Skills

Integration
Data platforms
Databases
Infrastructure technologies
Enterprise software
Transactional processing
Analytical processing
Distributed systems
Data architecture
Communication
Storytelling
Cross-functional leadership
Organizational skills

Location

EMEA - Europe, Middle East and Africa

Work Type

Flexible
Regular

Experience Level

IC5 – Sr. Staff Level

About the Company

ServiceNow is the AI control tower for business reinvention, bringing together AI, data, and workflows to help businesses work smarter, faster, and better.
We're building an AI-native culture where technology and talent are unstoppable together.
Data and Analytics are at the forefront of ServiceNow’s innovation strategy, powering real-time, intelligent, and scalable data experiences across our platform.

Equal Opportunity

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law.
All qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.