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About the Role

As a Measurement & Effectiveness Specialist within the marketing function, you will transform data into meaningful stories to guide marketing investments, improvements, and growth. You will connect customer, brand, and performance insights across the full funnel, helping teams understand what is working and what is not. Your role involves clarifying complex data and enhancing marketing effectiveness through informed decisions.

Responsibilities

Define and maintain performance metrics across customer, brand, and market, ensuring consistent tracking and clear visibility of outcomes through regular reporting cycles.
Analyze marketing funnel performance, identifying trends in demand, conversion, and engagement to support ongoing optimization of activity and investment.
Translate complex data into clear insights, highlighting key drivers, risks, and opportunities to support confident decision-making for stakeholders.
Support the development of ROI frameworks, linking marketing activity to commercial outcomes and strengthening investment decision-making.
Consolidate data from multiple sources into cohesive performance narratives that provide a clear view across customer, brand, and market outcomes.
Identify performance gaps and emerging trends, proactively highlighting risks and recommending actions to improve effectiveness.
Enhance measurement frameworks and reporting processes, driving greater clarity, efficiency, and impact of marketing insights.

Requirements

Experience in marketing analytics, measurement, or performance reporting with a strong data mindset.
Strong data visualization expertise.
Confidence working with data tools (e.g., Tableau, EDH, Python).
Ability to transform data into meaningful insights.
Understanding of marketing metrics and their connection to business performance.
Ability to simplify complex data and communicate insights clearly to different audiences.
Strong attention to detail and commitment to accuracy in reporting and analysis.
A collaborative approach, working effectively with marketing, finance, and stakeholder teams.

Skills

Data analysis
Marketing analytics
Performance reporting
Data visualization
Tableau
EDH
Python
Marketing metrics
Communication
Attention to detail
Collaboration

Location

Multiple locations across Australia

Work Type

Permanent
Full-time

Benefits

Boosted superannuation with 13% as standard.
20 days annual leave + 5 days MyLeave.
Work from home and flexibility options with myFlex.
Up to 50% off personal insurance (home and motor).
Partner discounts on private health insurance, tech & appliances.
Industry-leading 20 weeks paid parental leave.
Access to LinkedIn Learning, the award-winning IAG Academy, study assistance and secondment opportunities.

About the Company

NRMA Insurance has been helping Australians with their general insurance and actively supporting communities for 100 years.
Part of Insurance Australia Group (IAG), one of Australia’s most iconic brands.
As part of IAG, you'll enjoy a world of career opportunities, a purpose-led place focused on creating connection and belonging, and where you can create meaningful impact every day and grow your career beyond the expected.
We celebrate all viewpoints shaped by life experiences and culture, and are guided by the knowledge and voice of Aboriginal and Torres Strait Islander peoples, businesses, and communities.
We collaborate on Indigenous-led solutions that enable growth and create meaningful change for our customers and employees.

Equal Opportunity

If you require any support or adjustments to participate equitably in our recruitment process, we encourage you to reach out to recruitment@iag.com.au for a confidential conversation.