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About the Role
You'll own end-to-end marketing strategy for our national student living brand, Accolade By Greystar, working closely with Leasing to drive occupancy and revenue growth. This role offers high impact and autonomy for someone who thrives on building a marketing function in a fast-growing sector.
Responsibilities
- Develop and execute marketing strategies that drive direct bookings, improve portfolio margin and reduce reliance on third-party channels
- Partner closely with Leasing to align marketing activity with occupancy priorities, pricing strategy and commercial objectives
- Own the ongoing optimisation of the student accommodation websites and digital booking journey to improve conversion
- Lead brand strategy and integrated campaigns across digital, social, PR, partnerships and property marketing
- Develop resident lifecycle and renewal campaigns that support retention and reduce acquisition costs
- Analyse performance data and report insights and recommendations to senior leadership
- Manage external agencies, marketing budget and multiple stakeholders across a fast-paced, evolving portfolio
- Monitor market conditions, competitor activity and emerging growth opportunities to keep the portfolio ahead
- Balance long-term brand and digital strategy with fast, on-the-ground campaign delivery
Requirements
- Demonstrated experience in B2C marketing, with significant experience in property, residential, hospitality, travel or lifestyle industries
- Purpose-Built Student Accommodation (PBSA) experience strongly preferred; Build-to-Rent, residential or hospitality background also considered
- Proven ability to lead both brand and performance marketing, with accountability for measurable commercial outcomes
- Strong digital marketing, website optimisation and conversion rate optimisation skills
- Agile mindset, energised by a fast-growing industry and comfortable building strategy and supporting growth as the portfolio scales
- Yardi and StarRez experience desirable
Skills
- Marketing strategy
- Digital marketing
- Social media marketing
- PR
- Partnerships marketing
- Property marketing
- Website optimisation
- Conversion rate optimisation
- Data analysis
- Budget management
- Stakeholder management
Location
- Martin Place, Australia
Work Type
- Hybrid working
- Full-time
Experience Level
- Senior
Benefits
- Flexible hybrid working
- Tailored learning pathways
- Private gym
- Games room
- Breakout spaces
About the Company
- Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing.
- Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in more than 265 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region.
- Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally.
- Across its platforms, Greystar has nearly $79 billion of assets under management, including over $35 billion of development assets and over $36.5 billion of regulatory assets under management.
- Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business.
- Greystar APAC has the energy of a true scale-up - growing fast, building the team, and raising the bar for rental living in Australia.
- Student accommodation is one of the fastest-growing property sectors in Australia and Greystar’s portfolio is scaling fast.
- Greystar is a vertically integrated real estate company offering expertise in property management, investment management, and development & construction globally.
- Today, we are the largest rental housing operator and developer in the US and one of the largest global investment management companies delivering industry-leading services to investors, clients, and residents.
Equal Opportunity
- Greystar is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion.
- By coming to work for us, you’ll be part of an organisation that encourages diversity, supports charities and environmental initiatives.
- We encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply.
- If you have any support or access requirements, we encourage you to advise us at time of application.
- Integrity: We stay true to the highest ethical standards and principles, and are honest, trustworthy, humble, and respectful in all of our words and actions.
- Equality: We celebrate individual differences, encourage diversity of thought, provide equality of opportunity, and cultivate an environment where all individuals are seen, treated, and valued equally.
- Professionalism: We proudly present a positive, dignified, and businesslike image at all times through our appearances, behavior, and interactions with others.
- Accountability: We take responsibility and accept ownership for our words, actions, tasks, and results, and respectfully hold others to the same standard.
- Service: We make service our top priority by giving our time, knowledge, and experience to serve the needs of our customers, community, and team members.
- Teamwork: We work together to accomplish goals, solve problems, and enrich our work environment.