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About the Role

Support and drive the marketing and launch strategy for Smart Uninterruptible Power Supply (Smart-UPS) offers within Schneider Electric’s Secure Power Division. This global portfolio is widely used in Small and Medium Business (SMB), enterprise server rooms, network closets, data centers, and Industrial IoT environments. You will report to the Global Product Marketing Director for the line of business.

Responsibilities

• Create marketing and sales enablement kits using AI marketing tools to help sales teams and channel partners sell more products and solutions.
• Identify gaps in competitor messaging and positioning through competitive analysis to inform differentiated product, solution, and portfolio narratives.
• Assist in developing launch strategy, planning, timelines, and related workstreams to maximize the impact of marketing assets and launch execution.
• Collect, compile, and organize technical document kits in partnership with product and R&D teams.
• Draft video content storyboards and scripts, guide third-party agencies in developing videos and lifestyle creative assets, and appear and present in product content.
• Assist with culturally appropriate and localized marketing campaigns that tell compelling stories and customer successes.
• Support the production and editing of A+, E+, and Rich Media Content for e-commerce syndication across regions.
• Assist in shaping the T&E portfolio digital journey on SE.com and support related digital experiences on APC.com.
• Research and analyze target customer preferences, challenges, and buying behaviors for IT Solution Providers to inform customer journey mapping and improve the customer experience.
• Support the development of nuanced customer personas, Uninterruptible Power Supply product and portfolio messaging, positioning, and concise value propositions.

Requirements

• Bachelor’s degree, or foreign equivalent, in Marketing, Communication, Media Studies, or a related field.
• Four years of experience in B2B and/or B2C marketing, product marketing, or a related occupation.
• Experience in B2B technology, IT, data center, or power protection markets preferred.
• Business acumen, including the ability to understand and interpret business situations, financial and market dynamics, strategic planning priorities, and decision-making processes.
• Data-driven decision-making skills, including the ability to collect, analyze, interpret, and apply data and analytics.
• Knowledge of customer journey mapping and the ability to represent customer touchpoints and interactions throughout the buying process.
• Competitive analysis skills, including the ability to evaluate competitor strengths and weaknesses, products, pricing strategies, market share, and positioning.
• Strong storytelling skills, especially around products, solutions, and technologies such as AI.
• Excellent copywriting skills with the ability to translate complex technical information into convincing marketing content.
• Track record of delivering high-quality marketing content under tight deadlines and in collaboration with global, cross-functional teams.
• Advanced project management skills, strong stakeholder management capabilities, and experience launching new products from start to finish with proven success.

Skills

• Translating complex technical information regarding uninterruptible power supply and data center infrastructure into compelling marketing content using copywriting skills, UI/UX tools, and internal content and offer management tools.
• UI/UX and research methods and tools, including Figma, wireframing and prototyping, user journey mapping, information architecture, user testing, A/B testing, and user surveys.
• Launching new products from start to finish and supporting product lifecycle management, including Agile project management, video storyboarding and scripting, creative direction for photo and video shoots, editorial writing, SEO, thought leadership strategy, cross-functional stakeholder management, technical sales collateral, product content syndication, and CaaS creation.
• Creating and managing high-quality marketing content using standard tools such as Adobe Photoshop, Adobe Creative Cloud, InDesign, Premiere Pro, and Canva, as well as AI tools such as Synthesia, Microsoft Copilot, Canva, and Anyword.

Location

• United States

Work Type

• Full-time
• Flexible work options

Experience Level

• Four years of experience

Education Level

• Bachelor’s degree

Salary/Compensations

• USD 117,600 - USD 176,400 per year

Benefits

• Medical (with member reward points)
• Dental
• Vision
• Basic life insurance
• Benefit Bucks
• Flexible work arrangements
• Paid family leaves
• Well-being programs
• 12 holidays per year
• 15 days of paid time off per year
• Company share ownership
• 401(k) with match
• Performance discussions
• Global opportunities
• Schneider Career Hub
• Learning platforms like Coursera
• Volunteer leave
• Programs with the Schneider Electric Foundation
• Youth education initiatives
• Military leave benefits

About the Company

• €40 billion global revenue
• +9% organic growth
• 150 000+ employees in 100+ countries
• Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best.
• Our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – are the foundation for creating a great culture.
• We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization.

Equal Opportunity

• Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.