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About the Role

Lead the OU Creative Contents Community and serve as CCTM Content Lead, owning Coca-Cola TM’s end-to-end creative strategy and content development for Japan. This role sets the vision, governance, process, and standards for all creative content, ensuring consistent, high-quality, and culturally relevant content, experiences, and engagements. You will unify internal teams, agency partners, and cross-functional stakeholders into a single, high-performing Creative Contents Community that strengthens Coca-Cola’s brand equity and brand love, while driving habit building, W+ recruitment, and commercial impact.

Responsibilities

Lead and orchestrate the entire Creative Contents Community across JSK, acting as the single point of leadership for creative content excellence, alignment, and capability building.
Establish and own creative content vision, operating model, governance, processes, and standards to ensure consistency, quality, and efficiency across all touchpoints.
Serve as the CCTM Content Lead, with ultimate accountability for all CCTM content strategy, development, and delivery across channels and experiences.
Build a culture of collaboration, innovation, and creative excellence across internal teams, agencies, and external partners.
Build digital/marketing tech capability to generate tech enabled contents (e.g. AI generated contents) for broader and customized target.
Author the overall TM Creative and Content Strategy, ensuring strong alignment with business objectives, brand priorities, and global platforms.
Drive the development of best-in-class creative briefs across all pillars, ensuring clarity of insight, idea, role of content, and success metrics.
Ensure delivery of high-quality, insight-led content ecosystems, going beyond film to include digital-first, experience-led, and community-driven platforms.
Champion innovation in both what content is created and how it is created, leveraging data, technology, and new creative models.
Lead internal and agency teams in identifying deep consumer, cultural, and behavioral insights and translating them into compelling creative and communication strategies.
Drive the creation of experience- and digital-based ecosystems that collect, enrich, and activate 1PD, enabling long-term consumer relationships.
Identify and implement innovative ways to measure creative effectiveness, linking brand impact to behavioral and commercial outcomes.
Lead agency briefings and manage senior-level partnerships, building Japan and South Korea’s strongest, most collaborative creative ecosystem.
Ensure agencies operate as true extensions of the Creative Contents Community, consistently raising the creative bar and inspiring the broader System.
Collaborate with Global teams to adapt and elevate global platforms through strong JSK insights, delivering locally resonant communication that drives both Brand Love and Brand Value.
Lead the development of sustainable, ownable, long-term engagement platforms that drive efficient reach, recruitment, and frequency.
Collaborate with internal and external partners (e.g., Music, Fashion, Artists, Culture Makers) to embed Coca-Cola deeply and authentically into culture, strengthening leadership and relevance.
Lead, coach, and develop the next generation of creative leaders within the JSK Creative Team and broader Creative Contents Community (11 Team members).
Own performance evaluation, capability building, and career development for the JSK Creative Team.
Hold ultimate responsibility for DME allocation related to content creation and agency fees, ensuring efficiency, effectiveness, and ROI.

Requirements

Lead, coach, and develop the next generation of creative leaders within the JSK Creative Team and broader Creative Contents Community (11 Team members).
Own performance evaluation, capability building, and career development for the JSK Creative Team.
Hold ultimate responsibility for DME allocation related to content creation and agency fees, ensuring efficiency, effectiveness, and ROI.

Skills

Creative strategy
Content development
Creative content excellence
Capability building
Creative content vision
Operating model
Governance
Processes
Standards
Content strategy
Content delivery
Collaboration
Innovation
Creative excellence
Digital marketing
Marketing technology
AI generated content
Creative briefs
Consumer insight
Behavioral insights
Communication strategies
Experience-based ecosystems
Digital-based ecosystems
1PD activation
Creative effectiveness measurement
Agency leadership
Partner management
Global platform adaptation
Local resonance
Engagement platforms
Cultural embedding
Performance evaluation
Career development
DME allocation
Agency fee management
ROI analysis

Location

Japan
Tokyo

Work Type

Full-time

Experience Level

Leadership
Management

About the Company

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day.
Innovation has been at the heart of our story since 1886.
It goes beyond new flavors and brands.
As a global organization, we seek opportunities to embrace and champion progress.
Our careers span across functions and are globally connected to give you an unmatched career experience.
The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world.

Equal Opportunity

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
We believe that our culture is one of the reasons our company continues to thrive after 130+ years.