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About the Role
The Social Media Manager leads the strategy, operations, and performance of the Sydney Opera House’s social media channels to strengthen brand presence and grow engaged communities. This hands-on role oversees publishing, monitoring, governance, and delivers actionable insights through analytics and reporting to drive continual improvement.
Responsibilities
- Leads the strategy, operations, and performance of social media channels.
- Strengthens brand presence and grows engaged communities.
- Oversees publishing, monitoring, and governance.
- Delivers actionable insights through analytics and reporting to drive continual improvement.
Requirements
- Degree in Marketing, Communications, or a related field.
- 8+ years of experience leading social media strategy, performance, and operations in business or agency environments.
- Proven expertise in social platforms, audience engagement, community management, and maintaining a consistent brand voice.
- Strong analytical skills with the ability to translate social media metrics into actionable insights and measurable ROI.
- Excellent communication, stakeholder management, and leadership skills.
- Solid understanding of governance, brand standards and crisis management.
- Existing Australian work rights.
- Satisfactory National Police Check.
- Satisfactory Pre-Employment Health Assessment.
Skills
- Social media strategy
- Social media performance
- Social media operations
- Audience engagement
- Community management
- Brand voice maintenance
- Social media analytics
- Reporting
- Stakeholder management
- Leadership
- Governance
- Brand standards
- Crisis management
Location
- Sydney
Work Type
- Full Time
- Ongoing
Experience Level
- 8+ years
Education Level
- Degree in Marketing, Communications, or a related field
Salary/Compensations
- Base salary of $123,850 per annum plus 12% Superannuation Contributions
Benefits
- 10% off onsite food and beverage outlets
- 5 weeks’ annual leave
- Access to salary packaging
- Discounted health insurance
- Access to professional development programs
- Staff engagement initiatives
- Staff community groups
- Fitness Passport
- Complimentary wellbeing programs
- Complimentary tickets to shows
About the Company
- The Sydney Opera House occupies a unique place in the cultural landscape.
- A globally recognised icon synonymous with inspiration and imagination.
- One of the world’s busiest performing arts centres.
- The nation’s premier tourism destination.
- A World Heritage masterpiece that belongs to the people of NSW.
- Driving this incredible place is a team of passionate and dedicated people.
- The Opera House is a living work of art.
- A place of possibility and wonder – on and off the stage.
- We bring people together to be uplifted, empowered and entertained.
- Our ambition is to be Everyone’s House.
- Focused on four themes: Everyone feels welcome here, We better understand and connect with the community, We are future ready, We lead and inspire positive change.
- Committed to the United Nations Sustainable Development Goals.
- World’s first arts organisation to join the UN’s Global Compact.
- Has a 6 Star Green Star performance rating from the Green Building Council of Australia.
Equal Opportunity
- An organisation where diversity of thought and experience is valued, supported and respected.
- The Opera House is an inclusive employer that recognises everyone is unique.
- The organisation welcomes you for who you are – as you are.
- We welcome and encourage applications from First Nations people.
- We welcome and encourage applications from people of all genders, people who are d/Deaf and/or with disability, from culturally and linguistically diverse backgrounds, neurodiverse, refugees and the LGBTQIA+ community.
- We know flexibility means different things to different people, so let us know how we can support you to be your best.