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About the Role
Cluey Ltd is seeking a Growth Marketing Specialist to own and scale acquisition across Cluey Learning and Code Camp. This hands-on role requires an individual who can manage channels end-to-end, focus on outcomes, and has the autonomy to test, learn, and grow marketing initiatives.
Responsibilities
- Own and optimize paid acquisition across paid search, paid social, paid video, Connected TV/BVOD, YouTube, and programmatic display and retargeting.
- Grow organic and discovery footprint through SEO, AEO/GEO, organic social, and app-store presence.
- Manage channel budgets, pacing, and allocation against commercial goals (CPL, CAC, ROAS, LTV:CAC).
- Execute a continuous testing program for creative, audiences, messaging, landing pages, and funnels.
- Own conversion rate optimization through copywriting, wireframing new pages, and A/B testing.
- Collaborate with lifecycle/CRM teams to align acquisition and retention efforts.
- Build and maintain measurement foundations, including tracking integrity, attribution, GA4, and conversion definitions.
- Develop and refine term-by-term growth playbooks for new launches.
- Grow Cluey+ subscriptions as a standalone product line.
- Contribute to brand-building and reach beyond direct response marketing.
- Report results clearly to the Head of Marketing and leadership team.
- Work closely with creative, product, and the wider marketing team.
Requirements
- 3+ years of hands-on experience in growth or performance marketing (agency or client-side).
- Deep expertise in at least one major channel (Google Ads or Meta) and broad experience across others.
- Proven track record of owning paid budgets and improving efficiency at scale.
- Strong analytical and testing skills, with data-driven decision-making.
- Solid experience with GA4 and a strong understanding of tracking and attribution.
- Strong sales copywriting, wireframing, and research skills.
- Commercial acumen, with a focus on CAC, ROAS, retention, and enrolments.
- Sound judgment regarding marketing claims, avoiding over-promising or hype.
Skills
- Paid Search (Google, Microsoft)
- Paid Social (Meta, TikTok)
- Paid Video
- Connected TV / BVOD
- YouTube Advertising
- Programmatic Display and Retargeting
- SEO (Technical, Content)
- AEO/GEO
- Organic Social Media
- App Store Optimization
- Google Analytics 4 (GA4)
- Google Tag Manager
- Sales Copywriting
- Wireframing
- Data Analysis
- A/B Testing
- Budget Management
- Attribution Modeling
- AI Tools (e.g., ChatGPT, Claude, Gemini)
- AI-powered automation tools (e.g., Cursor, Claude Code, Codex)
- Marketing Platform Integrations and APIs
Location
- Sydney
Work Type
- Hybrid
- Full-time
Experience Level
- 3+ years
Benefits
- Staff discounts on Cluey products
- Monthly team events
- Birthday leave
- Access to retail and gym discounts
- Employee Assistance Program
About the Company
- Cluey Ltd is an established education company and the largest online tutoring provider in Australia.
- Through Cluey Learning and Code Camp, we help school-aged children across Australia and New Zealand make real progress and feel more confident.