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About the Role

The Marketing Manager, Partnerships is responsible for executing the go-to-market strategy for CFS’s expansion into the under-50 employee segment. This role will bring strategy to life, translating priorities into clear plans, campaigns and always-on programs, and owning their end-to-end delivery. The role is responsible for the design of a modern, digitally-led acquisition approach while delivering measurable commercial outcomes.

Responsibilities

Define and lead the go-to-market strategy for the under-50 employee segment, including segmentation, targeting, positioning and channel strategy.
Translate business growth objectives into a clear, actionable acquisition plan with defined success metrics.
Shape the Partnerships value proposition and messaging to resonate with SME employers and their ecosystems.
Identify and unlock new growth opportunities across partnerships, digital channels and emerging routes to market.
Lead end-to-end campaign development and delivery - from planning through to execution, optimisation and post-implementation review.
Lead social and digital partnerships strategy, with a focus on LinkedIn and emerging SME-relevant channels.
Partner with Digital and MarTech teams to optimise journeys, UX and conversion pathways.
Establish a high-velocity test-and-learn framework across campaigns and funnel stages.
Define clear success metrics upfront and embed a strong performance discipline across all activity.
Maintain high standards of quality, consistency and customer experience across all activity.

Requirements

Solid experience in marketing, ideally within financial services (superannuation, wealth, banking, retirement/investments).
Demonstrated experience leading marketing for financial products or customer segments, with end-to-end accountability.
Strong commercial acumen with a track record of delivering measurable growth outcomes and ROI.
Ability to translate business strategy into marketing strategy (segmentation/targeting, proposition development, forecasting, integrated planning).
Strong digital and data capability across channels and platforms (CRM/email, paid digital, social, search/display, web journeys).
Experience building data and insight-led strategies, personalisation, triggered programs and rigorous optimisation (test/learn, dashboards, performance reporting).
Understanding of digital marketing trends and emerging technologies.
Strong stakeholder engagement and influencing skills; able to lead complex work through orchestration.
Strong project management and delivery discipline; ability to manage through complex problems and a changing environment.
Comfortable operating in regulated environments with a proactive risk mindset.
Excellent written and verbal communication - able to make complex topics accessible, clear and compelling.
Full work rights in Australia required.

Skills

Marketing
Financial Services Marketing
Superannuation Marketing
Wealth Management Marketing
Banking Marketing
Retirement/Investments Marketing
Go-to-market Strategy
Segmentation
Targeting
Positioning
Channel Strategy
Acquisition Planning
Partnerships Marketing
Value Proposition Development
Messaging
Digital Marketing
Social Media Marketing
LinkedIn Marketing
Campaign Development
Campaign Execution
Campaign Optimisation
MarTech
Customer Journey Optimisation
UX Optimisation
Conversion Pathway Optimisation
Test and Learn Frameworks
Performance Metrics
Performance Discipline
Data Analysis
Insight Generation
Personalisation
Triggered Programs
Performance Reporting
Digital Marketing Trends
Emerging Technologies
Stakeholder Engagement
Influencing Skills
Project Management
Risk Management
Written Communication
Verbal Communication

Location

Sydney

Work Type

12 Month Max Term
Full-time

Experience Level

Mid-level
Senior-level

Benefits

Access to CFS Employer Super with an expansive investment menu and flexible insurance solutions.
Support with financial services, including discounts on home loans and daily bank accounts.
Access to 24/7 confidential support covering safety, medical and mental health services.
Additional leave day to celebrate your birthday.
Life Leave - 3 days per annum to focus on your wellbeing or celebrate a special event.
Exclusive discounts on retail, travel and entertainment.

About the Company

At CFS we know that the foundation of our success lies in our exceptional people. We believe in celebrating individuality, have a passion for high performance and creating an environment where you can unleash your full potential.
Our people enable us to make a difference and deliver exceptional experiences to help our customers achieve financial freedom.
At CFS we are committed to creating a thriving environment where individuals can flourish. We believe that success is built upon strong teams, and we are dedicated to celebrating uniqueness, championing individuality and supporting a diverse and inclusive workforce. We believe that when you can truly be yourself, you can unlock your full potential.
Join us in helping Australians to achieve their financial freedom.

Equal Opportunity

CFS requires all candidates to have full work rights in Australia.
Background checks (including Police, Employment, Bankruptcy checks, ASIC banned and disqualified persons) will be completed prior to the final preferred candidate’s employment being confirmed.
The outcomes of the background checks do not preclude the preferred candidate, however, they will be assessed against the inherent requirements of the role.
This role is based on Gadigal Land (Sydney).