Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As the Activation GTM Lead for Corporate Account Security in ASIA, you will accelerate security revenue growth, boost field agility, and deliver results with our partners, sellers and marketing. You will support an impactful One-Microsoft approach by deepening partnerships with key stakeholders across GCR (Mainland China, Hong Kong, Macau & Taiwan) and ANZ (Australia & New Zealand). Your focus will be on driving alignment across processes and tools, optimizing partner impact and sales pipelines, ensuring effective communication and flawless execution, and leveraging insights for data-driven decision-making. This role is vital for driving scale managed customer adoption through comprehensive solution domain expertise, product integrity, and team collaboration.

Responsibilities

Act as a thought leader, track success criteria and performance metrics, and work with emergent technology.
Create alignment and action across teams, remove roadblocks, and simplify complex concepts.
Serve as the primary product and technical advocate, evangelizing across products and the business.
Leverage product/technical expertise and market knowledge to develop competitive strategy, position value proposition, and tailor messaging.
Develop and execute business strategy, track plan efficacy, and drive sustainable growth.
Accept accountability for revenue, scorecard metrics, and KPIs.
Identify strategic priorities and drive alignment across the business.
Lead the definition and orchestration of strategic go-to-market (GTM) plans.
Develop plans inclusive of marketing, field, customer success, and partner functions to support a One Microsoft approach.
Guide the development and execution of key programs that address customer, market, and partner requirements.
Ensure Sales Area segment field communities have the leadership and enablement needed to run the business locally.
Serve as the primary orchestrator between corporate and the field.
Ensure field and corporate leadership are aligned on business results and actions.
Drive Sales Area segment leadership by revealing and pursuing long-range, white-space growth opportunities and investment plans.
Cross-reference opportunities or best practices within the global market to expand and maximize performance.
Drive a pipeline of feedback from sales, customers, and partners.
Leverage regional competitive knowledge to develop business cases and land services with customers.
Provide authorization for investments and drive towards customer success.
Exemplify Microsoft Values, Culture, and Leadership Principles.
Create clarity by fostering a shared understanding and building a clear course of action.

Requirements

Extensive marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience OR equivalent experience.
Experience of Microsoft Managed account Corporate Accounts customer segment Market, within ASIA area (at least 1 of the following: GCR, Australia, New Zealand).
Significant partner experience within the Commercial customer Market.
Experience within the Product Marketing area (ideally Security).
Fluent in English.
Fluent in GCR relevant Mandarin language at a Business Level.
Proven experience of managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex organization OR equivalent experience.
Go to Market (GTM) experience within the Security, Compliance and Identity areas.

Skills

AI-powered sales
Customer success
Partner ecosystem
Security
Marketing strategy
Business planning
Sales enablement
Business development
Technical pre-sales
Product marketing
Competitive strategy
Value proposition
Messaging
Go-to-market (GTM) strategy
Demand generation
Pipeline acceleration
Security, Compliance and Identity

Location

GCR: Mainland China, Hong Kong, Macau & Taiwan
ANZ: Australia & New Zealand
ASIA

Work Type

Full-time

Experience Level

Extensive experience
Significant experience
Proven experience

Education Level

Bachelor's Degree in Business, Marketing, Computer Science, or related field OR equivalent experience

About the Company

At Small Medium Enterprises and Channel (SME&C), we are leading a high-growth, AI-powered global sales team—one that is deeply connected to our partners and driven by customer success.
By uniting our Small Medium Business, Corporate, Strategy, and Partner teams, we are unlocking the largest customer opportunity, backed by the industry’s most significant investments.
Leveraging the power of AI, Security and our extensive partner ecosystem, we are redefining how businesses of all sizes adopt technology to drive growth and innovation.
SME&C is more than a sales organization—it’s a culture of innovation, opportunity, and inclusivity.
Here, you’ll be part of a diverse, high-performing, and customer-obsessed team where collaboration, connection, and continuous learning fuel everything we do.
In SME&C we thrive in a fast-paced, digital-first environment and are eager to make a meaningful impact.
Together, we are shaping the future of business.
The Global Strategy & Operations (GS&O) team plays an essential role in translating Microsoft’s Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible.
Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.

Equal Opportunity

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.
If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.