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About the Role

As a Product Marketing Manager for networking services (Campus, Branch, Data Center, IoT) at Cisco, you will integrate deep market insight and technical acumen to drive product positioning, messaging, and go-to-market execution. Your goal is to ensure Cisco’s offerings are understood, wanted, and adopted by our target audiences.

Responsibilities

• Own the end-to-end marketing strategy for multiple products and/or services across multiple portfolios.
• Architect comprehensive GTM strategies for complex, multi-product or high-priority launches, and/or solution roll-outs or market expansions.
• Define the overarching portfolio narrative and thought-leadership themes.
• Prepare presentations, demos, briefs, and other marketing/sales collaterals as needed.
• Support the global enablement strategy for a portfolio.
• Align sales motions, routes to market, and partner models to ensure field readiness.
• Lead structured intelligence programs (such as market surveillance and win/loss analysis) to inform strategy.
• Align business units on portfolio priorities.
• Influence product roadmaps and capacity allocation to maximize market impact and customer value.
• Lead and support cross-functional initiatives (launches, events, digital journeys, competitive plays).

Requirements

• Bachelor’s degree.
• 8+ years of related experience.
• Demonstrated experience creating product vision/direction via compelling positioning and messaging.
• Proven experience launching new products and growing to a mature business.
• Strong organizational and analytical skills.
• Excellent written and oral communication skills, including experience in sales discussions.
• Strong ability to influence and work cross-functionally.
• Strong domain and technical knowledge of networking services and products.
• Exceptional writing and presentation skills.
• Skilled in applying AI tools and prompt engineering best practices to optimize daily tasks and improve individual and team output.
• Previous experience in IT networking B2B marketing.
• Business development experience preferred.
• Ability to deliver results in global, matrixed environments comprised of internal and external stakeholders.
• Ability to travel domestically and internationally 25% of the time.
• Professional and technical certifications in product marketing, AI, or Security (e.g. CCNA, CCST).

Skills

• Product Marketing
• Go-To-Market Strategy
• Positioning
• Messaging
• Content Strategy
• Launch Execution
• Competitive Analysis
• Networking Services
• AI Tools
• Prompt Engineering

Location

• U.S.
• Canada

Work Type

• Hybrid

Experience Level

• 8+ years of related experience

Education Level

• Bachelor's degree

Salary/Compensations

• $135,800.00 - $198,800.00 (U.S. and/or Canada)
• $168,800.00 - $277,400.00 (New York City Metro Area)
• $148,800.00 - $248,200.00 (Non-Metro New York state & Washington state)

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) plan with Cisco matching contribution
• Paid parental leave
• Short-term disability coverage
• Long-term disability coverage
• Basic life insurance
• 10 paid holidays per full calendar year
• 1 floating holiday for non-exempt employees
• 1 paid day off for employee’s birthday
• Paid year-end holiday shutdown
• 4 paid days off for personal wellness
• 16 days of paid vacation time per full calendar year (non-exempt employees)
• Flexible vacation time off program (exempt employees)
• 80 hours of sick time off provided on hire date and each January 1st thereafter
• Up to 80 hours of unused sick time carried forward
• Additional paid time away for critical or emergency issues for family members
• Optional 10 paid days per full calendar year to volunteer
• Annual bonuses (non-sales roles)
• Performance-based incentive pay (sales roles)
• Grants of Cisco restricted stock units

About the Company

• The Customer Experience (CX) Marketing team’s role is to differentiate and elevate Cisco as an advanced customer experience that is personalized, proactive, and predictive.
• The Product Marketing team has a mix of high-performing product marketers and go-to-market strategists, encompassing experience across positioning, messaging, content strategy and development, launch execution, and competitive analysis.
• WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.
• Our passion is connection—we celebrate our employees’ diverse set of backgrounds and focus on unlocking potential.
• Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage.
• Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.
• We understand our outstanding opportunity to bring communities together and at the heart of that is our people.
• One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference.
• Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do!
• Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet.
• Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best.
• We ensure that every step we take is a step towards a more inclusive future for all.
• At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond.
• We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds.
• These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
• Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions.
• Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless.
• We work as a team, collaborating with empathy to make really big things happen on a global scale.
• Because our solutions are everywhere, our impact is everywhere.
• We are Cisco, and our power starts with you.

Equal Opportunity

• #WeAreCisco