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About the Role

This role aims to maximize revenue growth by ensuring alignment between propositions and go-to-market strategies. It empowers internal sales channels, including the B2O team and Network colleagues, with the necessary insights, tools, and support to achieve success.

Responsibilities

• Implement go-to-market plans, collaborating with Sales, Network, and Marketing teams.
• Implement best practice approaches, playbooks, and frameworks to optimize market execution.
• Provide strategic input into partner bids and tender processes, ensuring proposition integrity and relevance.
• Collaborate with legal, commercial, and delivery teams to develop scalable, repeatable B2O models.
• Ensure propositions are translated into compelling sales narratives and supported by marketing assets for go-to-market readiness.
• Own the end-to-end enablement toolkit for each proposition area, including pitch decks, value stories, FAQs, and objection handling.
• Act as the interface between Proposition, Sales, and Marketing to ensure a coherent customer message.
• Establish feedback mechanisms to continuously improve sales readiness and market adoption.
• Proactively develop strong relationships with sales colleagues and key stakeholders.
• Plan and maintain nominated account relationships to support commercial and impact targets using Key Account Management plans.
• Research and plan go-to-market plans for priority markets with Proposition senior managers and Sales and Network colleagues.
• Monitor and report market/customer/stakeholder trends to identify business development opportunities and propose responsive plans.
• Provide subject area expertise to sales teams to support the development of high-quality, competitive, and customer/market-focused proposals.
• Support colleagues on the negotiation and signing of agreements with partners.
• Liaise closely with Sales and Marketing teams to support business development initiatives.
• Monitor local market, customer, and related information to maintain the British Council’s commercial competitive edge and professional reputation.
• Highlight areas requiring remedial action to senior managers and suggest solutions.
• Build effective working relationships with Proposition, Sales, Marketing, and Product teams to maintain an understanding of market developments.
• Contribute to planning and implementation of promotional, marketing, playbooks, frameworks, PR, and outreach collateral/activities for channel partners.
• Participate in internal working groups/peer networks to understand propositions and apply insights to business development activities.
• Identify opportunities for new promotional/marketing/PR and outreach initiatives to improve channel development effectiveness.
• Make evidence-based recommendations to Proposition, Sales, and Marketing teams to secure commitment/resources for new initiatives.
• Contribute to monitoring and evaluation of channel partner feedback for service improvement.
• Contribute to mitigating risks according to British Council corporate policies and frameworks.

Requirements

• Experience in managing stakeholder relationships.
• Demonstrable experience of working from customer insight to identifying opportunities to improve products and/or services.
• Experience of working in a global organisation.
• Experience of contributing to winning tender responses and pricing.
• Written and verbal proficiency in English is required.
• Proof of Identity requirements/right to work in country.
• Full time residency in the UK or Poland with unlimited right to work.
• Initial and continuing employment is subject to an annual background check.

Skills

• Data analysis
• Skills to use Gen AI tools
• Skills to use software such as Canva

Location

• UK
• Poland

Work Type

• Hybrid
• Full time

Experience Level

• Minimum/essential
• Desirable

Education Level

• Degree in Business, Sales, Marketing or related discipline

About the Company

• We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.
• For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.
• Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.
• We connect. We inspire.
• E&E enables people across the world to access the life-changing education and work opportunities that are created by learning English or gaining valuable UK qualifications.
• Promoting the English language also provides a medium for communication, helping break down barriers of misunderstanding or mistrust between cultures.
• The British Council’s vision for English is to be the world authority in high quality English language teaching, learning and assessment.
• A connected and trusted UK in a more connected and trusted world.

Equal Opportunity

• We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work.
• The British Council is a Disability Confident Employer.
• The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent.
• We guarantee an interview for disabled applicants who meet the minimum role requirements.
• We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.
• The British Council is committed to safeguarding children, young people and adults who we work with.
• We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.
• Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.