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About the Role

Anvil is seeking a growth-focused marketer to manage a $1.5–2M growth budget and an existing content engine, with the goal of transforming them into a scalable, repeatable revenue machine. This role is crucial for scaling Anvil's Physical AI platform, which has already demonstrated strong product-market fit and significant revenue growth.

Responsibilities

• Manage a $1.5–2M growth budget.
• Oversee and direct an existing content production engine (video, written, user-generated content).
• Develop and execute full go-to-market strategies across LinkedIn, X, Email, and Google Ads.
• Construct and instrument the marketing funnel, mapping awareness to consideration to close with conversion data.
• Allocate capital across paid media, content production, events, and gifting/swag.
• Direct content strategy, including storytelling, sourcing customer UGC, and distribution.
• Potentially onboard 1-2 contractors or part-time specialists.

Requirements

• Think in terms of funnels and unit economics.
• Ability to build a CAC/payback model from scratch.
• Distinguish between content that drives engagement and content that drives pipeline.
• Experience deploying significant marketing budgets (ideally $500K+ annually) and scaling spend efficiently.
• Experience marketing to a technical buyer.
• Proficiency in running paid acquisition (Google Ads minimum) and organic/content marketing as an integrated system.
• Proven ability to find and scale a marketing channel from hypothesis to repeatable motion.
• Bachelor's degree or an equivalent practical track record.

Skills

• Growth Marketing
• Demand Generation
• Funnel Construction
• Unit Economics
• CAC/Payback Modeling
• Paid Acquisition (Google Ads)
• Content Marketing
• Channel Scaling
• Budget Management
• Data Analysis
• B2B Marketing
• Technical Buyer Marketing

Location

• Remote

Work Type

• Full-time

Experience Level

• 4-6 years in growth/demand-gen marketing
• 2-3 years in unusually fast-growing companies
• Experience as a trusted right hand to a VP/CMO

Education Level

• Bachelor's degree or equivalent practical track record

Benefits

• Health and Wellness
• Compensation and Support

About the Company

• Anvil is building the platform layer for Physical AI, offering robotics hardware and software that is more accessible than legacy industrial solutions.
• The company has experienced rapid growth, raising $7M in funding and achieving over $2.1M in revenue within the first 12 months.
• Anvil has strong product-market fit, with orders from notable figures and companies, and has become a default first step for YC-funded robotics companies.
• Demand spans from F100 companies to pre-seed startups across 60+ countries.
• The company operates with a growth mindset, reinvesting gross margin directly into growth initiatives.