Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As our Field Marketing Manager, you will work closely with Sales to execute field programs and account-based marketing (ABM) plays for key accounts. This is a hands-on role for an early-career professional eager to learn, get creative, and directly impact deal progression. You will have ownership from day one, with coaching and opportunities for growth. Your scope, budget, and responsibilities will expand as our West Coast presence grows.

Responsibilities

Help plan and execute field marketing experiences, including regional dinners, happy hours, and hackathons, to connect with active opportunities and target accounts.
Support ABM programs for key accounts across various channels such as direct mail, events, digital, gifting, and content.
Manage end-to-end logistics and execution for field events, including venue selection, vendor coordination, invitations, registration, on-site management, and follow-up.
Collaborate with Sales to understand territory priorities and account dynamics, ensuring all programs align with pipeline generation goals.
Track program impact, including account engagement, attendance, pilot starts, and influenced pipeline, and share key learnings.
Contribute innovative ideas, test new tactics, push boundaries, and help the company stand out in its marketing efforts.

Requirements

1-2 years of experience in field, event, growth, or ABM marketing (internships and adjacent roles are applicable).
Familiarity with, or a strong willingness to quickly learn, tools such as Salesforce, HubSpot (or similar), and intent platforms (e.g., 6sense, Demandbase).
Possess strong organizational skills and meticulous attention to detail to manage multiple events and deadlines effectively.
Comfortable with data analysis, including pulling basic reports, interpreting metrics, and using data to inform decisions.
Demonstrate a collaborative style that quickly builds trust with Sales and marketing team members.
Ability to operate effectively in a fast-paced environment, embracing experimentation and real-time adjustments.
A creative thinker capable of translating broad goals into concrete plans and executing them successfully.
Willingness to travel approximately 25%, with potential for up to 50% travel seasonally.

Skills

Field Marketing
Event Marketing
Growth Marketing
ABM Marketing
Salesforce
HubSpot
Intent Platforms
Organizational Skills
Attention to Detail
Data Analysis
Collaboration
Experimentation
Creative Thinking
Logistics Management

Location

West Coast

Work Type

Full-time

Experience Level

Early Career
1-2 years

Benefits

Impact: Be a key player in shaping the success of our product and company.
Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
Culture: Join a culture that values innovation, ownership, accountability, and fun.

About the Company

Serval is an AI-native automation platform transforming how enterprises operate by building intelligent agents that understand and execute real-world workflows end-to-end.
Our agents utilize natural language to create production-grade workflows, reasoning, taking action across systems, and continuously improving.
The platform has evolved from operational use cases to a horizontal AI automation layer used across IT, HR, Finance, Security, Legal, and Engineering.
Our mission is to eliminate repetitive, manual work across the enterprise and provide leverage through intelligent automation, aiming to build the universal AI operations layer.
Serval was founded in early 2024 and is backed by investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, and Elad Gil.
We are trusted by companies such as Fox, Notion, Perplexity, Vercel, and Brex.