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About the Role

The Marketing Manager leads strategic business development pursuits across Cushman & Wakefield’s Americas platform, partnering with various internal teams to develop compelling, client-centric proposals and presentations. This role is responsible for managing pursuit strategy, content development, deliverable quality, team workload, and stakeholder alignment. The Marketing Manager also leads and develops a team of Marketing Professionals, ensuring consistent execution, elevated storytelling, strong brand alignment, and continuous improvement.

Responsibilities

Lead pursuit strategy sessions
Develop win themes, messaging, and client-centric narratives
Guide content strategy for proposals, RFPs, RFQs, presentations, and pitch materials
Manage and coach Marketing Professionals
Assign work, manage deadlines, and ensure quality control
Support development of team members through feedback, mentoring, and exposure to complex pursuits
Partner with brokers, fee earners, local marketing, research, operations, service line leaders, design, and executive leadership
Facilitate alignment across pursuit teams and ensure deliverables reflect business objectives
Navigate competing priorities and stakeholder feedback to align teams around a unified pursuit strategy and client story
Ensure deliverables follow C&W brand standards and best practices
Improve proposal/presentation content, process consistency, and tool adoption
Share best practices across ABD and related marketing teams
Track pursuit activity, trends, key wins, workload, and outcomes
Provide leadership with insights that inform staffing, service delivery, and business development strategy
Lead and support targeted trainings for marketing teams, brokers, and business stakeholders focused on business development best practices and pursuit excellence
Partner on special projects, playbooks, process improvements, and strategic initiatives that enhance team effectiveness and drive continuous improvement
Promote knowledge sharing, best-practice adoption, and the use of emerging technologies to strengthen business development capabilities across the organization

Requirements

Bachelor’s Degree or equivalent experience required (preferably in journalism or marketing)
5+ years of experience in marketing, B2B proposal writing and/or business development marketing
Commercial real estate or professional services experience preferred
Strong ability to problem-solve with the ability to work effectively, efficiently, independently and as a team leader in a deadline-driven, dynamic office environment
Experience serving as primary marketing leader overseeing a team of marketing professionals
Strong time management, organizational, and prioritization skills
Must have the ability to balance multiple priorities and projects simultaneously
Self-motivated approach with the ability to take initiative but works well in a group environment
Proficiency in Microsoft suite (including PowerPoint) and preferably Adobe Suite - InDesign
Ability to interface with and communicate with clients

Skills

Marketing
B2B proposal writing
Business development marketing
Microsoft suite (including PowerPoint)
Adobe Suite - InDesign
Client communication

Location

Americas platform

Work Type

Full-time

Experience Level

5+ years of experience

Education Level

Bachelor’s Degree or equivalent experience

Salary/Compensations

$97,750.00 - $115,000.00

Benefits

Health insurance
Vision insurance
Dental insurance
Flexible spending accounts
Health savings accounts
Retirement savings plans
Life insurance
Disability insurance programs
Paid and unpaid time away from work

About the Company

Cushman & Wakefield (NYSE: CWK) is a global leader in real estate services, leveraging our specialized expertise to deliver innovative solutions and exceptional value to owners and occupiers.
With 52,000 employees in nearly 400 offices across 60 countries, we are one of the largest firms in the industry, with more than 100 years of history.
In 2023, we generated $9.5 billion in revenue from our core services.
To learn more, visit www.careers.cushmanwakefield.com.

Equal Opportunity

Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities.
Discrimination of any type will not be tolerated.
In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email Accommodations@cushwake.com.
Please refer to the job title and job location when you contact us.