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About the Role

Realtor.com® is seeking a Sr. Principal of Corporate Brand Programs and Partnerships to lead the strategy, activation, and impact of the company's most important corporate brand initiatives across executive, industry, policy, and investor audiences. This is a strategic and operational leadership role where you will own the end-to-end strategy and day-to-day execution of corporate brand programs that position Realtor.com as the predominant leader in addressing major issues facing home ownership and the real estate industry. You'll interface directly with the CEO and senior executives on major moments and initiatives.

Responsibilities

Develop annual strategy for corporate brand initiatives, defining business objectives, key audiences, narrative platforms, activation calendar, and success metrics.
Plan quarterly activation — determining which initiatives show up where and when.
Own monthly and day-to-day execution, coordination, and optimization of active programs.
Coordinate stakeholders and brief the creative teams on what assets and production are needed to support the messaging that CEO Communications is developing.
Provide strategic direction on audience, context, and success criteria.
Measure program performance, track KPIs (industry perception, thought leadership positioning, earned media reach, engagement), and report results.
Work closely with CEO Communications to ensure clear ownership of responsibilities.
Provide CEO Communications with comprehensive program briefings and updates so they can prepare the CEO appropriately.
Respond to narrative direction by translating it into program and creative strategy.
Coordinate timing so that messaging strategy is locked before creative production begins.
Ensure weekly alignment on upcoming events, programs, and executive appearances.
Develop strategy for corporate brand asset libraries — presentation templates, video libraries, design systems, event playbooks — and define update cadences.
Own the full creation and update process: develop briefs, finalize scripts, manage stakeholder approvals, select vendors (internal or external), oversee production, and establish regular update cycles.
Track usage and performance of assets, gathering feedback and optimizing based on effectiveness.
Own relationships with the Executive Creative Director (primary in-house partner) and external agencies, production houses, and design studios.
Develop clear briefs for each initiative with strategic direction, audience context, and success criteria.
Manage production from brief through vendor selection, timeline, deliverables, quality control, and approval.
Evaluate and select specialized external partners when programs require capabilities beyond in-house.
Manage ongoing vendor relationships and evolve the ecosystem as needed.
Develop strategy for major corporate events — defining executive participation, event activation plans, audience strategy, and brand presence.
Work with CEO Communications on timing and messaging alignment.
Coordinate with executives on event execution and participation — managing schedules, logistics footprint, and sponsorship planning.
Own planning and strategy for signature events (NAR, SXSW, industry summits).
Define executive roles, messaging, booth strategy, and brand activation.
Advance-plan major events 6+ months out with clear timelines and accountability.
Identify, negotiate, and activate strategic partnerships that amplify corporate brand and executive thought leadership (associations, universities, coalitions, media platforms).
Develop partnership strategies defining mutual objectives, activation plans, and success metrics.
Manage ongoing partnerships ensuring both parties deliver against commitments.
Work with CEO Communications to ensure messaging for coalitions and advocacy aligns with corporate narrative.

Requirements

15+ years leading corporate brand programs, advocacy campaigns, or thought leadership initiatives across complex organizations.
Agency-side corporate practice or in-house corporate brand experience preferred.
Proven track record developing and executing multi-year corporate brand strategies with measurable impact on brand perception, industry positioning, and business outcomes.
Experience managing the full cycle of corporate programs — from strategy through launch, execution, measurement, and optimization.
Demonstrated experience planning and executing major corporate events, industry conferences, or large-scale activations.
Track record developing and stewarding strategic partnerships with clear objectives and measurable outcomes.
Strong program management capabilities — managing timelines, budgets, deliverables, and multiple concurrent workstreams.
Proven ability to influence across matrixed organizations without direct authority.
Navigate stakeholders confidently and move work forward.
Experience coordinating with senior executives — understanding their needs and delivering preparation and materials that make them more effective.
Strong business acumen.
Think in terms of objectives and impact, not just activities.
Analytical mindset with ability to define success metrics, track performance, and optimize programs based on data.
Familiarity with corporate communications, brand strategy, or marketing measurement.
Knowledge of project management, CRM, analytics, and budgeting tools.

Skills

Corporate Brand Programs
Partnerships
Brand Strategy
Program Management
Event Management
Stakeholder Management
Executive Communication
Marketing Strategy
Brand Positioning
Thought Leadership
Advocacy Campaigns
Creative Brief Development
Vendor Management
Project Management
CRM
Analytics
Budgeting

Location

Remote
Hybrid

Work Type

Full-time
Hybrid

Experience Level

Sr. Principal
15+ years

Education Level

Bachelor’s degree or equivalent experience

Benefits

Inclusive and Competitive medical, Rx, dental, and vision coverage
Family forming benefits
13 Paid Holidays
Flexible Time Off
8 hours of paid Volunteer Time off
Immediate eligibility into Company 401(k) plan with 3.5% company match
Tuition Reimbursement program for degreed and non-degreed programs
1:1 personalized Finanial Planning Sessions
Student Debt Retirement Savings Match program
Free snacks and refreshments in each office location

About the Company

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home.
Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.
Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

Equal Opportunity

Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law.
In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.