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About the Role

Execute and optimize paid social campaigns for Samsung Australia across Meta, TikTok, X, and Reddit, managing campaigns through different product portfolios and campaign phases using SocialAI.

Responsibilities

• Execute and optimize paid social across Meta, TikTok, X and Reddit for Samsung AU.
• Run Advantage+/Smart+ campaigns and native lead forms (leveraging strong lead conversion in Tease).
• Support structured creative testing by bucket to feed algorithmic learning.
• Manage pacing, budgets and value rules under guidance via SocialAI.
• Support conversion-lift studies and Meta Advanced Analytics reads.
• Maintain QA, taxonomy, Hygiene Index and reporting; uphold TIM and governance.

Requirements

• Paid social activation experience (Meta/TikTok).
• Advantage+/Smart+ and creative-testing exposure.
• Native lead forms and conversion-lift familiarity.
• Reporting and taxonomy experience.
• Interest in third-party social ad-management and optimisation platforms.
• Interest in the Australian social landscape.

Skills

• Solid paid social skills across Meta/TikTok (X/Reddit a plus).
• Creative-testing and audience mindset (Advantage+/Smart+).
• Detail-focused, reliable and AI-curious (SocialAI).
• Proactive optimiser toward traffic and sales KPIs.
• Culturally aware.
• Good communicator of numbers-led performance.

Location

• Australia

Work Type

• Full-time

Experience Level

• Senior

Benefits

• Comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• Creative, lively, and rewarding office environment.
• Publicis Liberté flexibility approach — "working your way with us."
• Access to Global AI Platform Marcel for career mobility and collaboration.
• Extensive Learning & Development opportunities.
• Culture of open feedback and support through Career Conversations program.
• Committed Diversity, Equality, and Inclusion strategy.
• Birthday Leave.
• Flexible Public Holidays.
• Additional 5 days of leave after 2 years of service.
• Work Your World program enabling flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder.
• Supportive and recovery-forward culture for employees with life-threatening illnesses.
• Partnerships with Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

About the Company

• Publicis Groupe is a world leader in marketing communication and digital business transformation driven through the alchemy of data, creativity, media, and technology.
• Our connected platform of companies and capabilities is more than an operational framework - it’s a cultural model built to unite people in a collaborative way of thinking and working.
• We've built a dedicated team to support the scale, ambition, and pace of Samsung - one of the world's most influential brands.
• This is an opportunity to work alongside a world-class team of specialists, tackle complex challenges, and shape innovative, people-first marketing that reaches millions of consumers every day.
• You'll join a connected community, united by a shared purpose: creating meaningful experiences that drive real impact.
• As part of one high-performing, integrated team, you will collaborate across disciplines and markets, and continually push the boundaries of what's possible.
• At the heart of it is a culture built on togetherness, excellence, integrity, resilience, and humanity.
• Local by design, human-first by nature, and ready to move at the Speed of Samsung.
• Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses.

Equal Opportunity

• If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.
• Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation.
• We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate.
• We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.
• Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.
• We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com; your personal information will be kept confidential.