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About the Role

We are looking for a Digital Activation Manager to lead programmatic and YouTube activation across Samsung’s diverse product portfolio. You will be responsible for delivering best-in-class programmatic and YouTube campaigns that connect millions of Australians with one of the most innovative brands in the world. You will drive activation, optimisation and performance through DV360 and YouTube, leveraging advanced audience strategies, automated bidding solutions and data-led measurement frameworks.

Responsibilities

Lead end-to-end programmatic and YouTube activation across Samsung Australia campaigns.
Manage campaign setup, trafficking, optimisation, pacing and budget delivery within DV360.
Drive YouTube campaign execution across formats including Masthead, Select, Auction, Non-Skip and Connected TV.
Develop and optimise audience strategies using first-party data, remarketing, in-market, lookalike and custom intent audiences.
Monitor campaign performance and implement data-driven optimisation recommendations.
Ensure best practice in brand safety, quality assurance, governance and campaign taxonomy.
Utilise advanced measurement and attribution solutions including Conversion Lift, Search Lift and Ads Data Hub.
Partner with internal specialists and client stakeholders to deliver exceptional campaign outcomes.

Requirements

3+ years’ hands-on experience with DV360 and programmatic media buying.
Proven experience activating and optimising YouTube campaigns.
Knowledge of audience targeting, campaign measurement and performance optimisation.
Experience with automated bidding solutions and data-led campaign management.
Strong attention to detail, particularly around QA, governance and brand safety.
Excellent communication skills and confidence presenting results and recommendations.
A strong collaborator, who has a proactive nature and positive mindset.
Understanding of the Australian digital and programmatic media landscape.
Exposure working across a Tier 1 tech, retail, or mobile client (nice to have).
Experience within a multi-market team structure (nice to have).

Skills

DV360
Programmatic media buying
YouTube campaign activation
Campaign optimisation
Audience targeting
Campaign measurement
Performance optimisation
Automated bidding solutions
Data-led campaign management
Brand safety
Quality assurance
Governance
Campaign taxonomy
Conversion Lift
Search Lift
Ads Data Hub
Collaboration
Communication
Attention to detail
Proactive nature
Positive mindset

Location

Australia

Work Type

Hybrid
Flexible

Experience Level

3+ years

Benefits

Wholeself program supporting physical, mindful, and financial wellbeing.
Creative, lively, and rewarding office environment.
Publicis Liberté flexibility approach — "working your way with us."
Access to Global AI Platform Marcel for career mobility and collaboration.
Extensive Learning & Development opportunities via Marcel Classes.
Career Conversations program for open feedback and support.
Diversity, Equality, and Inclusion strategy driven through committees.
Birthday Leave.
Flexible Public Holidays.
Additional 5 days of leave after 2 years of service.
Work Your World program enabling flexibility to work from anywhere in the world for up to 6 weeks per year.
Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
Access to counsellors, psychologists, and professionals through Sonder.
Supportive and recovery-forward culture for employees with life-threatening illnesses.
Partnerships with Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

About the Company

Publicis Groupe is a world leader in marketing communication and digital business transformation driven through the alchemy of data, creativity, media, and technology.
Our connected platform of companies and capabilities is more than an operational framework - it’s a cultural model built to unite people in a collaborative way of thinking and working.
We've built a dedicated team to support the scale, ambition, and pace of Samsung - one of the world's most influential brands.
This is an opportunity to work alongside a world-class team of specialists, tackle complex challenges, and shape innovative, people-first marketing that reaches millions of consumers every day.
You'll join a connected community, united by a shared purpose: creating meaningful experiences that drive real impact.
As part of one high-performing, integrated team, you will collaborate across disciplines and markets, and continually push the boundaries of what's possible.
At the heart of it is a culture built on togetherness, excellence, integrity, resilience, and humanity.
Local by design, human-first by nature, and ready to move at the Speed of Samsung.
Publicis Groupe is the Employer of Choice Awards winner and one of the world's most progressive and dynamic modern communications businesses.

Equal Opportunity

We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes.
Diversity. Inclusion. Equity. More than just words; these are part of our DNA.
At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation.
We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate.
We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.
Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com; your personal information will be kept confidential.