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About the Role

As our Digital Activation Manager (Social), you'll drive paid social performance for Samsung Australia, leading campaigns across Mobile/Galaxy, TV & AV, Digital Appliances, and emerging innovations. You will own the activation, optimisation, and evolution of Samsung's paid social ecosystem across Meta, TikTok, X, and Reddit, leveraging AI-powered advertising solutions and advanced measurement frameworks to influence business outcomes at scale.

Responsibilities

• Lead paid social activation and optimisation across Meta, TikTok, X and Reddit for Samsung Australia.
• Drive platform-led solutions including Advantage+, Smart+ and emerging social search opportunities.
• Develop and execute structured testing frameworks that enhance creative performance and campaign effectiveness.
• Manage audience strategies across key campaign phases including Tease, Pre-Order, Launch and Sustain.
• Optimise campaigns towards qualified traffic, lead generation, sales and revenue outcomes.
• Use AI-powered tools and analytics to manage pacing, performance, budget allocation and ongoing optimisation.
• Measure campaign effectiveness through conversion lift studies, advanced analytics and reporting frameworks.
• Maintain best-practice governance, campaign hygiene, taxonomy and operational excellence across all activity.
• Collaborate closely with strategy, planning, analytics, client and creative teams to deliver integrated outcomes.

Requirements

• Experience managing paid social campaigns across Meta and TikTok, with exposure to X and Reddit highly regarded, ideally within a media agency or in-house digital team.
• Strong understanding of performance marketing, audience strategy and conversion-focused campaign optimisation.
• Hands-on experience with Advantage+, Smart+, creative testing and automation-led advertising solutions.
• Confidence interpreting campaign data and translating insights into clear recommendations and actions.
• Experience managing budgets, reporting frameworks, measurement and campaign governance.
• Curiosity about emerging technology, AI and the evolving social media landscape.
• Strong communication skills and the ability to build trusted relationships with stakeholders.
• A growth mindset and passion for continuous learning within a fast-moving environment.
• Understanding of the Australian digital and social media landscape.
• A strong collaborator, with a proactive nature and positive mindset.
• Exposure working across a Tier 1 tech, retail, or mobile client (nice to have).
• Experience within a multi-market team structure (nice to have).

Skills

• Paid social activation
• Campaign optimisation
• Meta
• TikTok
• X
• Reddit
• Platform-led solutions
• Advantage+
• Smart+
• Social search
• Testing frameworks
• Audience strategy
• Performance marketing
• Conversion optimisation
• AI-powered tools
• Analytics
• Reporting frameworks
• Campaign governance
• Communication skills
• Stakeholder management
• Collaboration
• Proactive nature
• Positive mindset
• Growth mindset
• Continuous learning
• Australian digital and social media landscape

Location

• Australia

Work Type

• Hybrid
• Remote

Benefits

• Comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• Creative, lively, and rewarding office environment.
• Publicis Liberté flexibility approach — "working your way with us."
• Access to Global AI Platform Marcel for career mobility and collaboration.
• Extensive Learning & Development opportunities via Marcel Classes.
• Career Conversations program for feedback and goal support.
• Diversity, Equality, and Inclusion strategy driven through committees.
• Birthday Leave.
• Flexible Public Holidays.
• Additional 5 days of leave after 2 years of service.
• Work Your World program enabling flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder.
• Supportive and recovery-forward culture for employees with life-threatening illnesses.
• Partnerships with Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

About the Company

• Publicis Groupe is a world leader in marketing communication and digital business transformation driven through the alchemy of data, creativity, media, and technology.
• Our connected platform of companies and capabilities is more than an operational framework - it’s a cultural model built to unite people in a collaborative way of thinking and working.
• We've built a dedicated team to support the scale, ambition, and pace of Samsung - one of the world's most influential brands.
• This is an opportunity to work alongside a world-class team of specialists, tackle complex challenges, and shape innovative, people-first marketing that reaches millions of consumers every day.
• You'll join a connected community, united by a shared purpose: creating meaningful experiences that drive real impact.
• As part of one high-performing, integrated team, you will collaborate across disciplines and markets, and continually push the boundaries of what's possible.
• At the heart of it is a culture built on togetherness, excellence, integrity, resilience, and humanity.
• Local by design, human-first by nature, and ready to move at the Speed of Samsung.

Equal Opportunity

• If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.
• Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation.
• We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate.
• We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.
• Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.
• We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com; your personal information will be kept confidential.