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About the Role

The Specialist, Paid Media Strategy is responsible for planning, executing, optimizing, and managing paid media campaigns to achieve viewership and audience acquisition goals. This role collaborates with agency partners and internal teams to develop audience-driven media plans, monitor campaign performance, manage budgets, and identify optimization opportunities through data-driven decision-making. It serves as a key liaison between internal teams and agency partners to ensure efficient campaign execution aligned with marketing and business objectives.

Responsibilities

Develop and manage paid media campaigns to meet performance goals.
Create and present media briefs with audience insights, budget, goals, and KPIs.
Oversee the media plan review, feedback, and approval process with agency partners.
Brief internal Marketing Creative and Production teams on paid campaign asset requirements.
Oversee campaign execution, troubleshoot roadblocks, and optimize throughout the campaign lifespan.
Coordinate with internal teams to align paid campaigns with holistic strategies.
Set campaign performance goals in partnership with Marketing Analytics and agency teams.
Evaluate performance against KPIs and communicate results to stakeholders.
Monitor campaign performance, identify optimization opportunities, and partner with agency teams to improve effectiveness.
Support testing and learning initiatives by implementing experiments and sharing insights.
Recommend individual campaign budgets using forecasting and media mix models.
Manage campaign budgets and pacing to ensure optimized investments and adherence to spending plans.
Manage pacing against contractual spend commitments and partnership agreements.
Serve as the paid media subject matter expert for the Global Marketing team.
Develop and maintain relationships with media partners to stay updated on capabilities and opportunities.
Stay up-to-date on marketplace trends and innovation.

Requirements

2-4 years’ experience managing paid media campaigns.
Strong communication skills and ability to translate data into compelling narratives.
Proactive self-starter, comfortable moving projects forward independently.
Experience with budget planning and management.
Test and learn mindset.
Highly collaborative with both internal and external partners.
AI fluency and prompting skill.

Location

Remote
Hybrid
New York City
Los Angeles
Chicago
Stamford, CT
California
Connecticut
Florida
Georgia
Illinois
Indiana
Maryland
Massachusetts
Michigan
Minnesota
Nevada
New Hampshire
New Jersey
New York
North Carolina
Oregon
South Carolina
South Dakota
Texas
West Virginia
Wisconsin
Wyoming

Work Type

Remote
Hybrid
Full time in office

Salary/Compensations

$35.83 - $41.21 per hour
5% Annual Incentive Target

Benefits

Healthcare coverage
401k matching

About the Company

A+E Global Media is a global media and entertainment company that values diversity, representation, flexibility, and kindness.
Forbes named us one of America’s Best Midsize Employers.
Newsweek included us in their lists of America’s Most Loved Workplaces for 2021 and 2022, and America’s Greatest Workplaces for Diversity in 2023.
Inc. recognized A+E Global Media as one of the Best Workplaces of 2025.
A+E Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company.
A+E Global Media® is a collection of culture brands that includes A&E®, The HISTORY® Channel, Lifetime®, LMN®, FYI®, VICE TV and BIOGRAPHY®.
We are in seven out of 10 American homes and have a cumulative reach of 342 million people worldwide.
We also have 500+ million digital users across our sites and streaming apps, which include A&E Crime Central, HISTORY Vault and Lifetime Movie Club.
We are in the story business, and just as the industry and art form have evolved, so have we.
Since our founding in 1983 with just two cable channels, we have grown into a multiplatform, multimedia, multigenre content creator.

Equal Opportunity

A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle.
The company’s employment actions and decisions – including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination – are made without regard to an employee’s race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law.
We are proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact careers@aegm.com
For additional information and review please contact careers@aegm.com