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About the Role

Havenly Brands is seeking a Senior Manager, Lifecycle Marketing to lead CRM and lifecycle strategy across seven home brands. This role offers an opportunity to enhance the strategic and business impact of the program by developing journeys, cross-brand initiatives, and an AI-forward CRM stack for a rapidly growing, multi-brand portfolio.

Responsibilities

• Develop and own lifecycle and CRM strategy across all seven Havenly Brands properties, including email, SMS, and push channels, covering journey architecture, lifecycle states, and re-engagement programs.
• Manage and develop a team, including direct reports and an indirect nearshore execution team.
• Create and implement cross-brand lifecycle programs to move customers across the Havenly portfolio.
• Expand SMS and push channels into full lifecycle capabilities.
• Strategize and sequence new journey builds across brands in partnership with Product and Engineering.
• Oversee campaign calendars across brands and channels, coordinating timing and deployment with Brand and Creative teams.
• Ensure brand voice integrity across the portfolio while managing shared infrastructure and cross-brand programs.
• Establish a consistent measurement and reporting cadence to communicate performance narratives to leadership.
• Maintain deliverability and list health across seven sending domains, managing sender reputation, consent, and sunset policies.
• Ensure compliance with email and SMS regulations (CAN-SPAM, CCPA/GDPR, TCPA), including consent management and audit readiness.
• Manage vendor and platform relationships, including Braze and evaluation of adjacent tools.

Requirements

• 5-7+ years in lifecycle, CRM, or retention marketing.
• 1-2+ years of experience managing direct reports.
• Experience owning lifecycle/CRM across multiple brands or business lines.
• Technical fluency with ESPs such as Braze, HubSpot, and/or Klaviyo.
• Familiarity with attribution/measurement tools like Rockerbox and experience with incrementality testing.
• Expertise in triggered emails, including welcome series and journey audits across brands.
• Strong analytical skills, with comfort in Snowflake or similar platforms to translate data into a testing and journey roadmap.
• Experience building or rebuilding a lifecycle program.
• Comfort using AI tools as a workflow accelerator.
• DTC e-commerce background required.
• Multi-brand experience strongly preferred.
• Ability to think in journeys and funnels, balancing data with consumer insight.
• Proven ability to build lifecycle programs from a weak or nonexistent foundation.
• Experience developing and mentoring team members.
• Comfort being hands-on with data and platforms while owning the strategic narrative.
• Belief in AI's impact on marketing and eagerness to adopt AI-assisted tools.
• Ability to thrive in multi-brand complexity.
• Strong communication skills to translate performance data into insights for teams and stakeholders.

Skills

• Lifecycle Marketing
• CRM Strategy
• Email Marketing
• SMS Marketing
• Push Notifications
• Journey Architecture
• Re-engagement Programs
• Team Management
• Cross-Brand Marketing
• Channel Expansion
• Campaign Management
• Brand Voice Management
• Performance Reporting
• Deliverability Management
• List Health Management
• Compliance (CAN-SPAM, CCPA/GDPR, TCPA)
• Vendor Management
• Platform Management (Braze)
• AI Tools
• Snowflake
• Attribution Modeling
• Incrementality Testing
• DTC E-commerce
• Data Analysis
• Consumer Insight
• Strategic Planning
• Communication

Location

• Denver, CO

Work Type

• Full-time
• On-site

Experience Level

• Senior Manager
• 5-7+ years experience
• 1-2+ years management experience

Benefits

• Competitive compensation
• Generous PTO
• Volunteer days off
• Health benefits (Medical, Dental, Vision, Disability)
• 401(k) with company match
• Paid parental leave
• Free design services
• Furniture discounts
• Merchandise/anniversary credits

About the Company

• Havenly Brands is building with AI as part of how we work.
• We are looking for people who are genuinely curious about AI-assisted tools and eager to adopt them.

Equal Opportunity

• Havenly is an Equal Opportunity Employer.
• Havenly's employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.