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About the Role

Content strategists at AKQA are curious thinkers who want to investigate, understand, and organize to create a better future, with a specific focus on the content that powers our clients' experiences. In this role, the Freelance Content Strategy Director will lead end-to-end content experience strategy for a flagship digital platform and connected product ecosystem for one of the most recognized and trusted names in financial services. Responsibilities span auditing current experiences, identifying gaps and opportunities, defining an ideal-state vision, and developing a pragmatic roadmap to get there. The Director will work closely with senior client stakeholders and an integrated AKQA team to formulate and deliver smart, tailored content frameworks, recommendations, and systems that serve our client's needs across digital products and platforms.

Responsibilities

Lead end-to-end content experience strategy for a flagship digital platform and connected product ecosystem.
Audit current experiences, identify gaps and opportunities, define an ideal-state vision, and develop a pragmatic roadmap.
Work closely with senior client stakeholders and an integrated AKQA team to formulate and deliver smart, tailored content frameworks, recommendations, and systems.
Define voice, tone, messaging hierarchies, and editorial guidelines across product and marketing surfaces.
Analyze user, client, and business needs to develop relevant content strategies, frameworks, and taxonomies.
Drive content for high-traffic digital surfaces, including information architecture, navigation, personalization, SEO, accessibility, experimentation, and content operations.
Present confidently to senior clients and internal leadership.
Take responsibility for on-time deliverables and expertly crafted perspectives within an accelerated timeline.

Requirements

8+ years of experience in content strategy for digital products, apps, and web platforms, with a portfolio that demonstrates structured thinking and measurable outcomes on complex, high-visibility consumer experiences.
Strong writing and editing skills.
Demonstrated ability to analyze user, client, and business needs and develop relevant content strategies, frameworks, and taxonomies that measurably improve outcomes.
Comfort consuming large quantities of research and data, including behavioral, consumer, industry, and academic sources, to inform perspectives, set KPIs, and partner on measurement.
Experience driving content for high-traffic digital surfaces, including information architecture, navigation, personalization, SEO, accessibility, experimentation, and content operations.
Proven success working cross-functionally with strategists, product managers, UX designers, copywriters, creatives, engineering, and analytics teams.
Strong presentation skills, with the ability to craft persuasive narratives.
Knowledge of contemporary practice across digital product development, including agile delivery, content governance, and operational frameworks.
Ability to take responsibility for on-time deliverables and expertly crafted perspectives within an accelerated timeline.
8+ years working across digital experience, brand experience, customer experience, or communications; an intersection of more than one is ideal; experience with financial services, membership and loyalty programs, or mobile app ecosystems is a plus.
Self-directed and proactive; comfortable operating independently in a fast-paced, high-tempo environment.

Skills

Content strategy
Digital products
Web platforms
Writing
Editing
Voice and tone definition
Messaging hierarchies
Editorial guidelines
Content frameworks
Taxonomies
Information architecture
Navigation
Personalization
SEO
Accessibility
Experimentation
Content operations
Agile delivery
Content governance
Presentation skills
Communication skills

Location

New York, New Jersey, or Delaware area (Hybrid)

Work Type

Hybrid
Freelance
Full-time (40 hours/week)

Experience Level

8+ years

Salary/Compensations

$3,800 to $5,000 per week

About the Company

At AKQA (part of WPP) we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients.
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Equal Opportunity

AKQA is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.