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About the Role

Born Social is seeking an Influence Manager to shape creator partnerships, moving beyond one-off activations to unlock creators as genuine partners in brand building. This role involves working within a team of 10 across London and New York, reporting to a Senior Influence Manager and led by the Head of Influence.

Responsibilities

• Identify, research, and build relationships with creators who align with client brands, audiences, and objectives.
• Vet creators to ensure alignment with brand strategy and objectives.
• Prepare compelling pitch selections for clients with thoughtful reasoning.
• Support the Senior team in developing clear and compelling briefing documents for creators.
• Collate briefs and brief creators/agents via call or in person, providing clarity and creative inspiration.
• Own day-to-day creator and talent agency relationships from start to finish.
• Provide creators with key information, ensure deadlines are met, and build ongoing relationships.
• Support the Senior team with campaign budget management and deliverable optimization recommendations.
• Collaborate with brand teams to provide feedback on creator content and manage edits.
• Schedule content in line with wider content plans for maximum impact.
• Manage analytics from each creator and ensure data trackers are up to date.
• Set up creators with the Creator Management Tool for ongoing measurement.
• Develop smart measurement frameworks with strategy and senior Influence leads to support brand performance.
• Provide learnings and insights to inform client campaign reports.
• Support the team in growing the network of talent & agency contacts.
• Contribute to growing the roster on the Born Creator Community.
• Recommend ways to engage creators and agents through thought leadership, education, and events.

Requirements

• Deep passion and knowledge of the current creator landscape.
• Excitement about the creator economy opportunity.
• Interest in working with creator partners beyond campaigns in integrated opportunities.
• Experience delivering seamless creator-led campaigns.
• Strong working relationships with creators and their talent representatives.
• Brilliantly personable with a natural ability to handle challenges with charm.
• Highly organized with the ability to run a tight ship.
• Fascination with brands, their marketing strategies, and the use of social media and creators.
• Natural curiosity about the developments of the digital world.
• Pride in work and a meticulous approach.
• Real drive and ambition, with a mindset of growth.
• 1-3 years of experience working in creator partnerships, influencer marketing, or the wider creator economy.
• Agency experience is a bonus.

Skills

• Creator landscape knowledge
• Creator economy understanding
• Campaign delivery
• Relationship building
• Communication
• Organization
• Brand analysis
• Social media marketing
• Digital marketing
• Content feedback
• Content scheduling
• Analytics management
• Measurement framework development
• Reporting
• Networking

Location

• London

Work Type

• Hybrid
• Full-time

Experience Level

• 1-3 years

Salary/Compensations

• £33,000 to £38,000

About the Company

• Born Social is a social-first creative agency that brings brand building into the social era, with a track record of delivering transformation for iconic brands.
• The agency is backed by a B-Corp certified business and is recognised as one of the best places to work.
• The Influence team combines Born Social’s creativity with Croud’s data and media expertise to help brands build stronger connections through creator partnerships.
• Born Social is part of Croud, a global, full-service media, creative, and data agency operating as a unique scaled network.

Equal Opportunity

• Born Social celebrates different ideas, perspectives, and backgrounds.
• As an equal opportunities employer, they believe in the power of an inclusive and representative team.
• Applications are welcomed regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status.
• The company goes further than complying with the Equality Act, taking pride in building a stronger and more creative work environment committed to inclusion, diversity, and representation.