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About the Role

The Senior Product Marketing Manager for Accruent’s asset management portfolio leads global go-to-market strategy and execution to drive revenue. This role oversees all GTM activities and product launches for asset management solutions, ensuring clear, consistent, and differentiated positioning. It requires a blend of strategic thinking and execution to deliver measurable business impact.

Responsibilities

• Gather and synthesize market intelligence on industry pain points and competitive solutions to create sales enablement materials.
• Develop impactful and differentiated messaging and positioning.
• Collaborate with PR and content leaders to develop thought leadership messaging and content for asset management solutions.
• Lead and participate in high-impact strategic initiatives, driving cross-functional projects.
• Create sales presentations and collateral showcasing solutions and market understanding.
• Ensure asset management solutions and content are properly represented in digital and in-person presence.
• Influence product roadmap by providing market, customer, and competitive perspectives.
• Lead product launches, including GTM strategy, execution, organizational readiness, and market awareness.
• Motivate and influence cross-functional teams to execute launch activities by leading meetings and serving as project manager.
• Create materials and train sellers, solution consultants, BDRs, and account teams on new capabilities and products.
• Communicate recent enhancements and upcoming roadmap to customers via webinars, video, and written communications.
• Sustain launches post-launch, ensuring market reception and effective sales.
• Adapt and refine GTM positioning and sales materials to improve adoption and sales.

Requirements

• 5-7 years of experience in B2B Product Marketing for SaaS software solutions with ownership responsibilities for GTM strategy and execution.
• Growth mindset & agility: Approaches challenges with curiosity and resilience, seeking opportunities to learn, grow, and improve. Handles change gracefully and approaches ambiguity by seeking clarity and gaining progress through communication, process, and prioritization.
• Passionate project leader: Leads projects and influences/motivates cross-functional collaborators for successful execution.
• Cross-functional collaboration: Builds strong cross-functional relationships to align priorities, unblock execution, and deliver seamless customer experiences.
• Customer-centric, technical storyteller: Excels at turning complexity into clarity, developing positioning and messaging that resonates with customers, partners, and internal stakeholders. Confident presenting to diverse audiences and crafting materials that move business forward.
• Demonstrated ability to quickly ramp up in new industries or market segments and apply insight to go-to-market strategies.

Skills

• Go-to-market strategy
• Product launches
• Messaging and positioning
• Sales enablement
• Content development
• Project management
• Cross-functional collaboration
• Customer-centric storytelling
• SaaS software solutions
• Enterprise asset management (preferred)
• Market intelligence
• Competitive analysis

Location

• Austin, Texas

Work Type

• Full-time

Experience Level

• Senior
• 3+ years of experience within enterprise asset management space (preferred)

Benefits

• Resources, coaching, and support necessary to achieve Growth Without Limits in personal and professional lives.

About the Company

• Fortive’s essential technology makes the world stronger, safer, and smarter, accelerating transformation across a broad range of applications. They are a global industrial technology innovator with a startup spirit, leading in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. They are a diverse team of 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth, using the Fortive Business System (FBS) to accelerate positive impact.
• Accruent is a leading provider of solutions for unifying the built environment—spanning real estate, physical and digital assets, and the integrated technology systems that connect and control them. Accruent continues to set new expectations for how organizations can use data to transform how they manage their facilities and assets. With U.S. headquarters in Austin, Texas, Accruent serves over 5,000 customers in a wide range of industries in more than 100 countries worldwide.

Equal Opportunity

• Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. They value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law.
• Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.