Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

This role is responsible for building awareness, driving engagement, and inspiring loyalty among prospects and referral sources by translating sophisticated product and process information into compelling messaging, training materials, and thought leadership. The ideal candidate will be a strategic thinker, skilled designer, and exceptional written and verbal communicator, capable of delivering high-impact campaigns that support division goals and strengthen relationships with primary audiences.

Responsibilities

Leading push communication strategies
Developing account-based and division-wide marketing initiatives
Producing and maintaining a wide range of marketing assets— from technical brochures and case studies to social media content and presentations
Collaborating closely with sales teams and external partners to set strategies, coordinate projects, and champion initiatives that drive measurable results
Managing the division’s marketing strategy from ideation to completion, including budget management and campaign performance reporting

Requirements

Bachelor’s degree or equivalent combination of education, training, and experience
At least 3 years of experience in marketing, communications, or a related field
Strong attention to detail, time management, and organizational skills
Demonstrated ability to independently set strategy and execute on ideas
Skilled in managing multiple projects simultaneously without compromising quality
Ability to independently prioritize and reprioritize tasks based on changing needs
Commitment to professional development and continuous learning
Strong interpersonal skills with the ability to advocate for ideas and foster alignment across teams

Skills

InDesign
PowerPoint
Illustrator
Project management
Event management
B2B marketing

Location

Rochester, NY

Work Type

Hybrid

Experience Level

3+ years of experience in marketing, communications, or a related field

Education Level

Bachelor's degree or equivalent combination of education, training, and experience

Salary/Compensations

$70,000 - $85,000

Benefits

401(k) match
Free on-site gym
Paid parental leave
Subsidized childcare

About the Company

First American Equipment Finance, an RBC/City National Company, is a growing, national leader providing equipment leasing and equipment finance services to commercial borrowers in all fifty states.
In 2023, the company earned top honors among midsize companies for the Best Companies to Work for in New York for the 6th consecutive year.
With national headquarters in Rochester, NY, First American has approximately 300 employees and manages a $4B portfolio.
As we strive to achieve our vision of becoming the best company to work for and the best company to work with, we understand that we must have a diverse and inclusive workforce.
First American’s Diversity, Equity & Inclusion and Leadership Team are committed to taking action and progressing toward a better, more inclusive place of work.

Equal Opportunity

We are hiring a limited number of professionals with a can-do attitude, who enjoy camaraderie, believe in excellence, and have an action orientation.
If you value being part of a highly empowered team and enjoy an environment that rewards innovation, hard work, and excellence—we would love to talk to you.