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About the Role

iProspect is seeking a Buyer, Search to execute and optimize Paid Search campaigns, working closely with the Director, Performance Media to drive results through campaign building, launching, and optimization. This role offers growth into a senior buying position on a high-visibility account.

Responsibilities

• Build, launch, and manage Paid Search campaigns across Google Ads and Microsoft Advertising.
• Execute day-to-day bid management, budget pacing, and optimization.
• Apply platform best practices for campaign structure, keyword strategy, ad copy, extensions, and audience targeting.
• Monitor and troubleshoot campaign health, flagging pacing or performance issues.
• Support rollout of AI-powered campaign types and automated bidding strategies.
• Assist with campaign reporting, pulling platform data and contributing to performance narratives.
• Partner closely with the Coordinator, Performance Media on trafficking, QA, and campaign setup accuracy.
• Stay current on platform updates, betas, and industry best practices.

Requirements

• Post-secondary degree or diploma in Media, Advertising, Marketing, Business Administration, or related field.
• 2–4 years of hands-on experience managing Paid Search campaigns (Google Ads required; Microsoft Advertising and/or SA360 an asset).
• Comfortable working directly in-platform: campaign builds, bid strategy, audience and keyword management.
• Strong Excel skills (Pivot Tables, VLOOKUPs) and comfort working with campaign performance data.
• Excellent attention to detail.
• Ability to manage multiple campaigns/deliverables in a fast-paced, deadline-driven environment.
• Google Ads certification (or working toward one) is an asset.
• A sense of curiosity and desire to keep learning platform best practices.

Skills

• Paid Search campaign execution
• Campaign optimization
• Google Ads
• Microsoft Advertising
• SA360
• Bid management
• Budget pacing
• Campaign structure
• Keyword strategy
• Ad copy
• Extensions
• Audience targeting
• Campaign reporting
• Excel (Pivot Tables, VLOOKUPs)
• AI-powered campaign types
• Automated bidding strategies

Location

• Toronto

Work Type

• Full time
• Permanent

Experience Level

• 2-4 years

Education Level

• Post-secondary degree or diploma in Media, Advertising, Marketing, Business Administration, or related field

Salary/Compensations

• $50k-$57k

Benefits

• Medical
• Dental
• RRSP
• Paid time off

About the Company

• For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences.
• Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.
• Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.
• Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
• Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

Equal Opportunity

• We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results.
• We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.
• We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best.
• If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.