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About the Role

Fanatics Betting and Gaming is seeking a Manager, VIP GTM to act as a liaison between VIP Operations and other business functions. This role focuses on promotions, events, loyalty, gifting, and customer feedback, ensuring VIP customers receive relevant offerings across various Fanatics platforms.

Responsibilities

• Own the promotional calendar for OSB and Casino, including ideation for new promotions tied to Fanatics ONE.
• Maintain customer-level visibility into promotions, including eligibility and offer details, and share with Account Managers (AMs).
• Serve as the point of contact for promotion payout failures or widespread issues, proactively flagging them to AMs.
• Maintain a consolidated, forward-looking events calendar with clear ownership and approval thresholds.
• Compile eligible customer criteria and lists for events, and produce event fact sheets and host talking points.
• Partner with the gifting team to identify and resolve data or eligibility gaps before fulfillment.
• Act as the primary VIP partner for Fanatics ONE benefits and the TLC business.
• Maintain a single source of truth for VIP-relevant announcements across promotions, events, and gifting.
• Translate VIP information into clear signals for account management and acquisition teams to drive customer engagement.
• Own VIP customer feedback operations, including designing surveys, analyzing results, and formalizing feedback collection.
• Design and refine surveys with the customer research team.
• Analyze survey results.
• Stand up an AM host NPS program.
• Formalize the process for collecting and routing AM feedback to the broader business.

Requirements

• 3 to 5 years in a GTM, product marketing, loyalty, or cross-functional strategy role, preferably in sports, gaming, or entertainment.
• Strong operational skills with the ability to manage a wide range of tasks.
• Clear communication skills to synthesize complex information into actionable briefs.
• Experience working with multiple internal stakeholders with differing priorities.
• Ability to build structure in ambiguous environments.
• Analytical skills to interpret data and survey results.
• Proactive ideation capabilities.
• Familiarity with the host or AM workflow is a plus.
• High energy, low ego, and a no-excuses attitude.

Skills

• Promotional calendar management
• Customer-level promotion visibility
• Cross-functional partnership
• Data analysis
• Survey design and analysis
• Customer feedback operations
• Communication
• Stakeholder management
• Problem-solving

Location

• New York
• Denver
• Leeds
• Dublin

Work Type

• Full-time

Experience Level

• 3-5 years

Salary/Compensations

• $120,000—$150,000 USD

Benefits

• Full-time employment benefits

About the Company

• Fanatics is building a leading global digital sports platform focused on commerce, collectibles, and betting and gaming.
• The company has a large database of global sports fans and a wide network of sports partners.
• Fanatics operates over 2,000 retail locations, including Lids stores.
• The company has over 22,000 employees dedicated to enhancing the fan experience.