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About the Role

Lyft Media is expanding its Audience Solutions business, enabling agencies and brands to activate Lyft audiences across various platforms. This role focuses on growing this business through agency and holding company accounts.

Responsibilities

• Own a book of agency and holdco accounts, including prospecting, pitching, negotiating, and closing data licensing and off-platform audience activation deals.
• Build relationships with investment, planning, data strategy, and programmatic trading desks at major holdcos.
• Achieve and exceed quarterly revenue targets.
• Translate Lyft's first-party mobility data into briefs that win RFPs, focusing on audience segments, geo/movement signals, and measurement use cases.
• Partner with Account Management, Data Partnerships, and Product teams to ensure successful activation, attribution, and renewals.
• Maintain accurate pipeline hygiene in Salesforce and forecast with discipline.

Requirements

• 3–5 years of digital media or data sales experience.
• Meaningful exposure to programmatic (PMP, PG, open exchange) and/or agency holdco accounts.
• Proven track record of closing and growing agency business.
• Familiarity with DSPs (DV360, TTD, Yahoo), SSPs, data clean rooms (LiveRamp, Habu, AWS), IDFA/MAID/postal-code targeting, MMM, and incrementality conversations.
• Strong written and verbal communication skills, with the ability to build presentations and lead meetings.
• Demonstrated hunger, organization, and coachability.

Skills

• Programmatic
• Agency Holdco Accounts
• Salesforce
• Data Licensing
• Audience Activation
• DSPs
• SSPs
• Data Clean Rooms
• MMM
• Incrementality

Location

• New York City area

Work Type

• Hybrid
• In-office (3 days per week)

Experience Level

• 3-5 years

Salary/Compensations

• $98,000 - $122,500

Benefits

• Medical, dental, and vision insurance options
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan with company match
• Discretionary paid time off (salaried) / 15 days paid time off (hourly)
• 18 weeks of paid parental leave
• Subsidized commuter benefits
• Monthly Lyft credits
• Complimentary Lyft Pink membership

About the Company

• Lyft's purpose is to serve and connect, cultivating a work environment where all team members belong and have the opportunity to thrive.
• Lyft Media extends the value of Lyft's first-party rider data beyond owned-and-operated surfaces through its Audience Solutions business.
• Agencies and brands activate Lyft audiences across the open web, CTV, social, and DSPs, powered by distinctive mobility datasets.

Equal Opportunity

• Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging.
• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law.
• Lyft also considers qualified applicants with criminal histories consistent with applicable federal, state and local law.