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About the Role

The Senior Associate, Account Based Marketing (ABM) will be a key driver in expanding our upmarket motion deeper into Large Enterprise (LE) and Strategic segments. This high-impact position focuses on turning account and contact signals into actionable sales plays that drive consistent, measurable pipeline growth.

Responsibilities

• Lead the operational deployment, execution, and tracking of scalable 1:many ABM campaigns designed to capture broad upmarket interest.
• Manage and monitor intent platforms like Common Room to route real-time data signals into programmatic multi-channel marketing plays.
• Partner with Rev Ops to build, segment, and maintain high-fidelity target account and persona lists for scaled marketing execution.
• Coordinate paid digital media, email nurture flows, and personalization tactics to ensure a unified message across all 1:many touchpoints.
• Deliver structured campaign briefs, timeline updates, and follow-up assets to Sales Development and Account Executive teams to maximize sales alignment.
• Track, analyze, and report on key campaign health metrics, providing data-backed recommendations to optimize conversion rates.
• Collaborate with Marketing Ops to govern automation workflows, email compliance, and tracking parameters across Salesforce and Marketo.
• Perform baseline account and vertical research to tailor digital content experiences and messaging variations for specific industry segments.

Requirements

• 2-3 years of experience in B2B marketing, with a dedicated focus on programmatic ABM, growth marketing, or demand generation.
• Proven experience building, deploying, and tracking multi-channel digital campaigns (email, paid display, web personalization) within an enterprise framework.
• Practical, hands-on experience navigating marketing automation and CRM technologies, specifically Marketo and Salesforce, alongside modern intent orchestration platforms.
• Strong data analysis skills with a proven ability to interpret account signals, clean large target data sets, and manage complex database segmentations.
• Excellent interpersonal skills with a track record of collaborating effectively with sales, operations, and creative teams to execute unified programs.

Skills

• Programmatic ABM
• Growth marketing
• Demand generation
• Multi-channel digital campaigns
• Email marketing
• Paid display advertising
• Web personalization
• Marketo
• Salesforce
• Intent orchestration platforms
• Data analysis
• Database segmentation
• Cross-functional communication

Location

• New York City

Work Type

• Full-time

Experience Level

• Senior Associate

Education Level

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (or equivalent practical experience)

Benefits

• Exceptional health, vision, and dental care
• Opportunity for equity ownership
• Life and AD&D, short- and long-term disability
• Employee Assistance Program
• Employee Resource Groups
• Fun company outings and events
• Unlimited PTO
• 401K with company match

About the Company

• DailyPay is transforming the way people get paid. As a worktech company and the industry’s leading on demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees.
• This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.
• DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast.

Equal Opportunity

• DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.